Aussie CEO says ASIC not being supportive of digital advice is a ‘myth’

An Australian CEO says there are certain myths about digital advice and compliance within the advice industry, one of which is that ASIC is not supportive of digital advice solutions.

In a new white paper, Compliance Myths About Digital Advice, Ignition Advice head Craig Keary said a common perception in the financial services sector that digital advice does not meet the compliance requirements of local regulators is not true and that, in fact, there are clear guidelines for it.

“... the reality is that scaled advice is permitted by law and indeed is encouraged by ASIC,” Mr Keary wrote.

“ASIC has provided considerable guidance on how to provide single or limited-issue advice, and that guidance is appropriate whether the solution is human or digital.


“According to ASIC, the same rules apply to all personal advice on a particular topic, whether it is comprehensive or limited in scope. However, what must be done to meet the legal requirements, including the best interests duty and related obligations, can be ‘scaled up’ or ‘scaled down’ depending on the nature of the advice.”

Mr Keary said that the evolution of digital advice within the advice industry should be embraced and that properly developed digital advice can help businesses meet their requirements.

He encouraged advisers to recognise the value of digital advice solutions, as it will attribute to reduced operational and regulatory risk and cost spent on compliance.

“Ultimately, digital advice helps more people access affordable, flexible and high-quality advice when they need it most — closing the advice gap and increasing societal financial wellbeing,” he said.

Mr Keary’s comments come months after the Financial Planning Association of Australia (FPA) revealed it is working on a digital SOA alongside ASIC that would “effectively have no paper involved at all”.

A due date on the digital SoA is yet to be announced. 

Aussie CEO says ASIC not being supportive of digital advice is a ‘myth’
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