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Brand Overview

Independent Financial Adviser (IFA) is the go-to media resource for those in the burgeoning Australian independent financial advice sector. Over the past 6 years, IFA has successfully built an audience composed of both aligned and independent advisers.

As of 2018, the IFA website (https://www.ifa.com.au) has over 39,000 unique users per month. The IFA e-Newsletter has an Open Rate of 34 per cent and caters to over 16,000 subscribers.

The IFA magazine has a readership of over 16,000 and is the leading CAB Audited magazine in the sector. It is headed by a top editorial team focused on delivering news stories and features that are relevant to the independent financial advice industry.

Through IFA, you will be able to reach your target market via print and digital platforms with a proven performance record and a market-leading reach of t independent financial advisers as well as aligned advisers.

Marketers interested in our digital platform can choose from our premium digital product launch packages and thought leader positioning and education packages including sponsored content.

IFA magazine also has sponsorship opportunities for marketers who want to introduce their products and services into the independent financial advice market. Marketers can choose from page spreads to coverwraps in the magazine itself or, for more targeted campaigns, the Adviser Guide series which comes in hardcopy and e-Book format.

Why should you advertise with IFA?

Market Reach

IFA is exclusively for financial advisers, both independent and aligned and provides unequalled access to this sector.

Reputation

IFA is the primary source of relevant news and stories concerning the independent financial advising sector and is often quoted as the masthead of record on financial adviser issues.

Quality content

IFA is an award-winning masthead dedicated to delivering high-quality content to those in the independent advice sector.

Our Products

We offer market-leading advertising products that allow creativity to deliver engagement across all devices and a better experience for both advertisers and readers.

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