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Brand Overview

 

Independent Financial Adviser (IFA) is the go-to media resource for those in the burgeoning Australian independent financial advice sector. Over the past 6 years, IFA has successfully built an audience composed of both aligned and independent advisers.

 

As of 2018, the IFA website (https://www.ifa.com.au) has over 39,000 unique users per month. The IFA e-Newsletter has an Open Rate of 34 per cent and caters to over 16,000 subscribers.

 

The IFA magazine has a readership of over 16,000 and is the leading CAB Audited magazine in the sector. It is headed by a top editorial team focused on delivering news stories and features that are relevant to the independent financial advice industry.

 

Through IFA, you will be able to reach your target market via print and digital platforms with a proven performance record and a market-leading reach of t independent financial advisers as well as aligned advisers.

 

Marketers interested in our digital platform can choose from our premium digital product launch packages and thought leader positioning and education packages including sponsored content.

 

IFA magazine also has sponsorship opportunities for marketers who want to introduce their products and services into the independent financial advice market. Marketers can choose from page spreads to coverwraps in the magazine itself or, for more targeted campaigns, the Adviser Guide series which comes in hardcopy and e-Book format.

 
 

Why should you advertise with IFA?

 

Market Reach
IFA is exclusively for financial advisers, both independent and aligned and provides unequalled access to this sector.
Reputation
IFA is the primary source of relevant news and stories concerning the independent financial advising sector and is often quoted as the masthead of record on financial adviser issues.
Quality content
IFA is an award-winning masthead dedicated to delivering high-quality content to those in the independent advice sector.
 
 
 

Our Products

We offer market-leading advertising products that allow creativity to deliver engagement across all devices and a better experience for both advertisers and readers.
Digital
Product launch packages
  • Product spotlight
  • Product profiles

Thought leader positioning and education
  • Roundtables
  • Video Q&A
  • Podcasts
  • Webcasts
  • e-Books
Print
IFA Magazine
  • Double page spread
  • Full page
  • Half page
  • Third page
  • Strip banner
  • Four page coverwrap
  • Split Cover
Magazine feature
Adviser Guide booklets
 
 

Contact Us

Get in touch with us for more information about our advertising and sponsorship options.
John Briggs
National partnerships manager
Phone 02-80452010
Mobile 0418 694 292
Email [email protected]

Tom Hales
Senior Partnerships manager
Phone 02- 8045 2062
Email [email protected]

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Independent Financial Adviser (IFA) is the go-to media resource for those in the burgeoning  Australian independent financial advice sector. Over the past 6 years, IFA has successfully built an audience composed of both aligned and independent advisers.

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