About us

Connecting the industry is an exciting digital resource that delivers daily online news, analysis, reports and business strategy plus a host of feature articles geared to helping Australia’s financial planners and advisers drive business growth.

The hub has been specifically designed with advisers front and centre and focuses specifically on the issues and industry developments that are of greatest significance to the evolving financial planning industry.

Importantly, it connects advisers with other advisers – offering the tools, resources and capabilities to share best practice, experiences and insights while giving them a voice to champion the growth of the industry.

The new website, e-bulletin, iPad App and related products deliver cutting edge interaction to advisers, including forum discussions, video broadcasts, blogs and straw polls, social networking as well as the latest news and business intelligence from across the industry.

Momentum Media, the creator of, has a proven track record developing industry engagement tools for financial markets and is recognised as the leading Australian publisher for the delivery of integrated media platforms.

The strength of its online presence has seen ifa triumph at the Publisher’s Australia Excellence Awards. In 2014 ifa contributing editor was named Editor of the Year – Business. In addition to this award Momentum Media was named Business Publishing Company of the Year 2014, while ifa’s sister publication The Adviser’s Better Business Summit received Event of the Year- Business.

The same winning formula has been applied to ifa magazine, with complementing the established print magazine – giving the financial planning community greater connectivity and a stronger voice.



This conference is specifically designed to help advisers drive productivity and profitability in their businesses. The ifa Business Strategy Day will inspire delegates to take responsibility for their success and gain new strategies to help them rise above the challenges of a rapidly changing industry.


Wraps, Platforms and Masterfunds is Australia’s original and only conference specifically designed to deliver a greater understanding of the threats and opportunities facing the sector. It is a platform that facilitates discussion and debate, ongoing growth and unrivalled connectivity.


ifa has created an awards program that bestows the industry’s most prestigious accolades recognising excellence across the entire industry for Australian independent financial advice. The awards pinpoint professional development and innovation, showcasing both the individuals and firms who are leading the way in the industry. Award recipients represent a cross-section of the industry, recognising the contributions of the profession’s most senior ranks through to its rising stars.


These prestigious awards identify the leading women across financial services, from business leaders, mentors and skilled investment managers to client-centric accountants, financial advisers and mortgage brokers.


The ifa Client Experience Workshop delivers high-level insights, aggregated from the ifa Client Experience Survey on what advice clients really want. Be the first to access exclusive strategies, tactics and techniques that you as an adviser can use to better align your business with your customer's expectations.


Future thinking. Technology focused. Greenfield innovation. In the finance industry. Bringing together innovators, leaders of tech and pushers of boundaries, the Adviser Innovation Summit will showcase how to implement transformative ideas and strategies in a challenging financial advice marketplace.


With its own in-house studio, ifa uses live-streaming technology to produce and distribute webcasts to audiences around Australia. These enable partners to expand their audience reach through informative, engaging and interactive content. Audiences can watch live on any device and interact through a live chat.

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