About us

Connecting the industry

www.ifa.com.au is an exciting digital resource that delivers daily online news, analysis, reports and business strategy plus a host of feature articles geared to helping Australia’s financial planners and advisers drive business growth.

The hub has been specifically designed with advisers front and centre and focuses specifically on the issues and industry developments that are of greatest significance to the evolving financial planning industry.

Importantly, it connects advisers with other advisers – offering the tools, resources and capabilities to share best practice, experiences and insights while giving them a voice to champion the growth of the industry.

The new website, e-bulletin, iPad App and related products deliver cutting edge interaction to advisers, including forum discussions, video broadcasts, blogs and straw polls, social networking as well as the latest news and business intelligence from across the industry.

Sterling Publishing, the creator of www.ifa.com.au, has a proven track record developing industry engagement tools for financial markets and is recognised as the leading Australian publisher for the delivery of integrated media platforms.


The strength of its online presence has seen ifa triumph at the Publisher’s Australia Excellence Awards. In 2014 ifa contributing editor was named Editor of the Year – Business. In addition to this award Sterling Publishing was named Business Publishing Company of the Year 2014, while ifa’s sister publication The Adviser’s Better Business Summit received Event of the Year- Business.

The same winning formula has been applied to ifa magazine, with www.ifa.com.au complementing the established print magazine – giving the financial planning community greater connectivity and a stronger voice.

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