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Optimising your advice business

Today's most successful advisers blend strategic practice management, client-centric engagement and data-driven marketing to stay relevant and scalable in a competitive marketplace. 1. Building the foundation: Clear goals and client understanding Before enhancing systems and tools, advisers must establish a clear purpose. Defining SMART (specific, measurable, achievable, relevant and time-bound) goals provides direction and accountability. For example, setting a goal like “increase client assets under...

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