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Take matters into your own hands: AFA

As risk advisers continue to rally against the proposals of the Trowbridge Report, the AFA has urged advisers and licensees to pre-empt any policy response by changing their businesses.

After issuing a strongly-worded statement rebuking the recommendations of LIAWG chairman John Trowbridge, AFA chief executive Brad Fox is now urging advisers to adopt new remuneration models advice quality controls in order to pre-empt any official policy response.

“In light of the ongoing industry negotiations to reach a unified position for the future of life insurance, there is a clear opportunity for licensees to implement their own solutions, particularly in relation to replacement insurance advice and adviser remuneration,” Mr Fox said.

“Insurers, advisers, licensees and professional associations all have to carry their share of the load but no-one has to wait for the others to move first. Some clear industry leaders will emerge.”

Mr Fox also said many businesses have started to move away from high upfront commissions in favour of more sustainable hybrid models.

“I think it is totally conceivable that some licensees will seize on the opportunity to address consumer perceptions by mandating that their advisers accept no more than a hybrid payment,” he said.


“I would not be surprised at all if we see announcements from licensees mandating new standards ahead of an industry-wide solution being agreed.”

He added that licensees are “central” to addressing the quality of advice concerns raised by the corporate regulator.

“Licensees will no doubt be taking a more proactive supervision role with respect to replacement product advice and there are simple yet effective ways for insurers to support licensees to do this,” Mr Fox said.

“Insurer reporting to licensees can identify unusually high levels of replacement insurance advice, and licensees can also identify advisers showing a surprisingly high preference for using a particular insurer.”

Take matters into your own hands: AFA
Brad Fox
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