Knowledge drives confidence, confidence drives growth

Uncertainty and information have emerged as two recurrent key themes in our Franklin Templeton-Gallup Economics of Recovery Study.

Uncertainty — both about COVID-19 and the economy — has a major impact on our attitudes and behaviours, and we know that uncertainty tends to depress both consumption and investment. Getting the right information is a key antidote to uncertainty, but our very first pulse showed that getting the right information is no easy task. You need to find expert advice that you can trust.

Our latest poll shows that equity investors with financial advisers are much more likely to feel “very confident” in their investment strategy compared with those without advisers — by a full 20 percentage points. This confidence-boosting impact works across income levels: working with a financial adviser gives greater confidence to investors with lower incomes as well as to wealthier ones.

One might object that this should not be too surprising: once you have decided to take more active control of your financial future and engaged professional help to shape your investment strategy, you should feel more confident in it. True enough, but I see three important implications here.

First, in an era dominated by scepticism towards “the experts,” it’s reassuring to see that about half of all investors (48 per cent in our poll) turn to expert advice to secure their financial future and feel good about it. Maybe this points to a difference between the “headline-grabbing” experts and those who work in the trenches to help people.

Second, in my mind it confirms the importance of an active approach to investment management. I have emphasised in previous posts that I believe active investment management will prove a winning strategy in the coming quarters and years, because the ability to pick the right industries and credit names will provide crucial added value.

Yes, working with a financial adviser is also consistent with investing mostly in passive strategies, but it can probably be especially helpful in guiding an active investment strategy.

Third and most important, our pulse reveals that confidence in one’s investment strategy and financial future gives people greater confidence to engage in a broad range of economic activities that will prove crucial to the recovery, such as booking a flight, renting a car, reserving a hotel room and dining at a restaurant. People who feel very confident in their investment strategy are two to three times more likely to engage in these activities than other investors, according to our poll.

Financial advisers have always helped educate investors about their investment options, but our latest poll results show that their steady hand is also correlated with a stronger sense of control and confidence by investors in their financial future, which translates into broader engagement in consumer activity that the economy needs now. By laying the groundwork for investor confidence, advisers’ work is enabling the type of consumer confidence needed to stimulate further economic recovery.

This contribution by financial advisers could soon trigger a virtuous circle with the other key factor highlighted by our latest pulse: a COVID-19 vaccine.

In early results from our survey project, 70 per cent of Americans said the development of an effective vaccine would have an important impact on their willingness to go back to normal spending habits. But our latest survey pulse showed that how and when the vaccine is brought to the public will be crucial; as I noted in my previous post, the results indicated that Democrats would be much more willing to take a vaccine (by 8 percentage points) if it were brought to market in early 2021 rather than in 2020.

This suggested that a significant number of people would have lower confidence in a vaccine if it were launched under the sitting administration. We also found that many more Americans would be ready to take a vaccine found to be 100 per cent effective rather than just 50 per cent (the threshold that is one of the conditions for US Food and Drug Administration approval).


Over the past several days we have seen two relevant developments: Joe Biden has clinched the US presidential election — though the results are not yet official — and a COVID-19 vaccine developed by pharmaceutical company Pfizer has been declared to be 90 per cent effective. If both of these results are confirmed, a vaccine might hit the market sooner rather than later, and under conditions that would facilitate a broader and faster take-up in the population. As our polls have indicated, this would encourage a majority of people to return to normal economic behaviour. At the same time, this would likely have a positive impact on stock prices (this has indeed been the knee-jerk response to the vaccine announcement), which would boost the greater sense of financial confidence nurtured by financial advisers, and have a further positive impact on people’s willingness to engage in consumption activities.

What about the implications for interest rates? If, as seems to be the case at the time of writing, we head into 2021 with a divided Congress, the scale of further fiscal stimulus will likely be smaller than many people expected in the case of a “blue sweep” mirroring the 2016 outcome. On the other hand, the early deployment of a vaccine could mean that even a smaller fiscal stimulus would suffice to give an important boost to the economy; meanwhile, the Fed has clearly indicated it will maintain a very accommodative stance for quite a while longer.

All this would skew the odds in favor of a faster pick-up in inflation. Nothing dramatic, but as I have mentioned in the past, it would not take much to exceed the very sanguine consensus inflation expectations. And our latest pulse has also shown that since the pandemic started, most consumers have experienced price rises on the goods and services they consume. Long-term yields have already moved sharply up on the latest news about the vaccine, confirming that risks remain tilted towards higher rates. I expect this trend will be confirmed in the coming months.

Sonal Desai, chief investment officer, Franklin Templeton Fixed Income

Knowledge drives confidence, confidence drives growth
Sonal Desai
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