Netwealth targets the ultra-wealthy with new platform

Netwealth’s new platform comes as the company called for the rest of the financial advice industry to expand their offerings and adapt to the changing need of investors and those looking for advice.

According to Netwealth, the platform has been “developed in response to strong demand from institutions and wealth professionals for a more flexible and tailored solution” to wealth management for high-net-worth individuals. It is said the platform will support wholesale investors with “advanced capabilities, exclusive branding and a differentiated service experience”, and is set to launch in the second half of 2025.

With growth in the wholesale investment within the market, Netwealth said it is looking to expand its offerings to meet these demands, with there being an estimated $2 trillion of investable wealth within Australia.

The new solution has been “specifically crafted” for wholesale advisers and wealth managers, offering a suite of new services:

• A simplified fee structure, with “adviser-controlled fee flexibility and asset-specific fee adjustments”.
• Customised reporting tools.
• An expanded offering of investment options, with access to differentiated products such as domestic and international funds.
• And exclusive branding and white-labelling options for licensees and advice groups, which will include “product documents and client portals”.

Netwealth labelled the upcoming offering a “platform for growth”, with CEO and managing director Matt Heine stating it is “more than a product, it is a strategic enabler for our clients and partners who demand sophistication, flexibility and scale”.

“We’re excited to bring this tailored solution to market and support the next phase of growth for Netwealth and our clients,” Heine added.

Though only clients that meet Netwealth’s wholesale investor criteria will be able to access their UHNW platform, it is part of a growing trend of advisers seeking to encourage clients into more tailored investment portfolios.

Beyond catering to the ultra-wealthy, tailored, data-informed retirement planning is also a space where more personalised investment options are seen as a space of growth for advisers, with many looking to encourage clients away from traditional, accumulation-based funds to ones that focus on maximising savings during the decumulation period.

A growing level of foreign capital, particularly from the US, entering the financial advice market and allowing firms to grow, creating greater freedom to access more tailored investment options for an expanded clientele, is also driving this trend.