Generating leads and creating influence: Social media sensation reveals his secrets to success

The 11th annual Adviser Innovation Summit unites industry leaders for a jam-packed day of transformation to prepare finance professionals for the future of the advice industry.

The highly anticipated summit will kick-off on Wednesday, 4 June 2025 in Melbourne, followed by the Sydney event on Wednesday, 11 June 2025. Click here to buy tickets.

ifa is thrilled to announce Rob Roper, marketing and lead generation specialist as one of the speakers at the prestigious event.

The social media sensation and founder and director of Trusted Finance will host two sessions at this year’s Adviser Innovation Summit.

Roper has built his career by motivating small business owners, key company stakeholders and decision makers to take control of lead generation to increase their businesses’ bottom line.

He has amassed a 1.2 million-strong community across Facebook, TikTok, Instagram, You Tube, LinkedIn, and Snapchat, making Trusted Finance the most followed Australian company across finance and real estate.

His growth strategies have gained him over 30,000 home buyer leads in just 24 months, converting to over $700,000,000 in settled mortgages – an achievement accomplished without spending even $1 on advertising.

In his sessions, Roper will draw on the strategies he personally used to reach the heights of success to guide attendees in how to create influence in their field and generate more leads.

Key person of influence: How to create content that proves you’re the expert

In his first session of the day, Roper will outline how attendees can create impactful content that inspires confidence and builds credibility.

In this exclusive masterclass, attendees will learn how to build a personal brand that drives consistent engagement without having to spend a cent on advertising.

Roper will reveal the tools and strategies to help financial professionals craft engaging, platform-specific content to supercharge marketing and business growth in 2025 and beyond.

Generating leads: How to recycle existing assets into evergreen content

Next, Roper will deep dive into how to repurpose existing marketing assets into high-impact, evergreen content that continues to deliver long after it’s published.

Most experienced financial advisers are sitting on a stockpile of content that they can transform into impactful marketing campaigns if used the right way.

In this session, Roper will showcase how to recycle existing assets to create effective and efficient evergreen content to drive website traffic and capture digital leads.

About Rob Roper

As one of Australia’s leading voices in organic client acquisition, Roper enables companies to generate more revenue by building brand awareness on social media.

He has extensive experience guiding organisations of all types, from boutique professional services through to large multinationals, in his role as founder and director of Trusted Finance.

Prior to founding Trusted Finance, Roper spent 10 years as a secondary mathematics teacher, where he developed his ability to motivate, educate and inspire audiences. He later launched his first business, a successful tutoring company, which piqued his interest in marketing.

He later turned his interest in marketing into a successful broking business and a 1.2 million-follower strong social media empire.

His deep expertise, coupled with his education background, makes for a highly practical and exciting session at the upcoming summit.

To hear Rob Roper’s marketing and lead generation secrets, come along to the Adviser Innovation Summit.

The summit will be held in the following locations:

• Wednesday, 4 June 2025 at Pullman Melbourne on the Park, Melbourne
• Wednesday, 11 June 2025 at Amora Hotel, Sydney

Click here to buy your tickets and don’t miss out!

For more information, including agenda and speaker line-up, click here.