Platform provider Managed Accounts has announced it will rebrand under a new name it says symbolises its growth and focus.
Managed Accounts said the name Xplore Wealth was chosen to reflect its universal growth purpose and underline its offering as an independent investment platform for wealth management professionals.
It said the brand refresh will be accompanied by a program to familiarise the market and clients on its integrated offering to service advisers and their clients’ needs.
Xplore Wealth chairman Peter Brook said the new brand also underpins a consolidation and simplification of its market offering.
“As business and industry challenges become more complex, we seek to offer our customers the opportunity to purpose-build the business solutions that best suit them and their clients, backed by access to a diversity of asset classes, transparent fees and competitive structures and an integrated platform solution,” said Mr Brook.
“Xplore Wealth will partner with its clients with agility, decisiveness and flexibility to deliver investment management solutions that fundamentally support their businesses and growth opportunities and their own clients’ needs and aspirations.”
Xplore Wealth also said it will shortly launch both a superannuation and non-superannuation wrap solution.
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