A client relationship measurement software firm has announced an integration with IRESS’s XPLAN adviser platform.
MyNextAdvice said in a statement that it helps users understand the experience of their clients better, and use the insights generated to improve their performance and grow their business.
It said its integration will enable XPLAN users to tangibly demonstrate true client focus by ‘closing the loop’ on the entire client experience rather than just relying on the statement of advice.
Further, the integration will give users of XPLAN direct access to the service using the existing functionality within their XPLAN account.
MyNextAdvice chief executive Ray McHale said the integration comes at a critical time for the financial planning industry due to the recent release of the final report of the Hayne royal commission.
“The clear focus on customer best interest, transparency and delivering value for money are all key themes in the report and promise to be transformative for the industry,” Mr McHale said.
“We’re really excited to be able to bring our unique ability to understand client relationships and predict financial performance to all XPLAN users.”
CORRECTION: A previous version of this article referred to MyNextAdvice as an advice CRM software firm. It is not a CRM firm and the headline has been amended accordingly. ifa apologises for this error.
Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.
You can contact him on [email protected].
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