AMP accused of 'trapping' advice clients

AMP has rejected suggestions it trapped retail investors in platforms its own benchmarking guide rated as “uncompetitive”.

The royal commission’s public hearings into the financial advice sector continued on Wednesday morning with AMP head of platform development John Keating taking the stand.

Counsel assisting Michael Hodge asked Mr Keating about AMP’s internal benchmarking guidelines, which compare the company’s investment platform pricing with an average of the market.

Two of AMP’s platforms, WealthView and PortfolioCare eWRAP, were found to be uncompetitive as far back as 2013 and were put on hold (ie, closed to new investment) in 2016.


WealthView is predominately used by AMP Financial Planning advisers, Mr Hodge established, while PortfolioCare eWRAP is used by Hillross advisers.

Mr Keating accepted that both platforms were rated either ‘red’ or ‘yellow’ in the 2013 benchmarking guide and became less competitive until the final guide was released in October 2016.

In 2013, there were 20,000 clients invested in PortfolioCare eWRAP, of whom 90 per cent were advised by Hillross planners. That number had almost halved to 10,5000 by 2017.

Roughly 96 per cent of the 2,401 clients invested in WealthView were directed into it by AMP Financial Planning advisers, Mr Keating agreed.

However, despite internal discussion in 2015, there was no decision to make the platforms more “competitive on price”, Mr Keating said.

“So you know they were being charged a price uncompetitive with the market but decided not to adjust your price?” Mr Hodge asked.

“That’s correct. There are choices for advisers with similar products to use with alternative pricing,” Mr Keating replied.

Mr Keating defended the decision of AMP advisers not to take their clients out of the uncompetitive platforms on the basis that they could be adversely affected under the Centrelink deeming rules.

Another reason to for clients to stay put, Mr Keating suggested, could be that they would be placed in a worse position regarding their insurance arrangements.

Mr Hodge suggested clients were therefore “trapped” in the platforms, but Mr Keating rejected the idea.

AMP has produced eight benchmarking guides for its affiliated advisers between July 2013 and October 2016, according to Mr Keating.

The guides were established in 2013 to help AMP’s advisers comply with the best interests duty contained in the Future of Financial Advice (FOFA) regulations, said Mr Keating.

There are four colour-coded ‘tiers’ in the guides, ranging from bright green, light green, yellow and red.

Products rated ‘red’ differ from the market average by more than 15 per cent and are deemed to be “uncompetitive”, while ‘yellow’ products differ by between 10-15 per cent.

The AMP guides recommend a range of actions be taken by AMP advisers if their clients are invested in ‘red’ platforms.

AMP accused of 'trapping' advice clients
ifa logo

Subscribe to the ifa bulletin

Receive daily online news,analysis, reports and business strategies
By signing up you agree to our Terms of Use and Privacy Policy

Website Notifications

Get notifications in real time and stay up to date with content that matters to you.