Insurance engagement driven by advisers

Financial advisers are a primary driver of Australians’ engagement with their group insurance, according to MetLife Australia.

According to new research commissioned by insurance provider MetLife Australia that surveyed 1,500 working Australians between the ages of 18-64 regarding attitudes and engagement towards their insurance inside super, the highest levels of engagement tended to be through an industry professional.

Twenty-nine per cent of respondents (the highest proportion) said they had been prompted to modify their level of insurance cover after their financial adviser had recommended it, while 20 per cent said it was through a communication from their super fund.

Significant life milestones such as taking out a mortgage (18 per cent), starting a family (17 per cent) and getting married (16 per cent) were also triggers for action, results revealed.


More broadly, 74 per cent of participants said they were aware they had insurance inside super – but only 54 per cent believed they had it; furthermore, 72 per cent of respondents had only limited knowledge of what they were covered for and 50 per cent were not aware they could change their level of cover.

Research results also showed two-thirds of respondents didn’t know how to calculate how much life insurance cover they needed, and four in 10 weren’t aware they could modify their insurance in super.

MetLife Australia chief executive Deanne Stewart said it was “rewarding” to see more awareness of insurance inside super.

“But at the same time, it’s concerning that more people aren’t taking action, despite 55 per cent of those with default cover suspecting they don’t have enough,” Ms Stewart said.

Nearly three-quarters (73 per cent) of participants had consolidated their super into one account – “after years of concerted effort by the super industry,” Ms Stewart said.

“This shows that simple, clear messaging regularly reinforced does work, and is something we need to embrace when it comes to insurance inside super.

“It’s all about clear, simple and practical solutions to help people take action, making their insurance inside super work for them now and into the future.”

Insurance engagement driven by advisers
Insurance engagement driven by advisers
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