Speaking at the Sydney leg of its Life of Advice Series yesterday, AIA Australia head of distribution for health Craig Parker named non-aligned dealer groups Bombora Advice, Synchron, Aon, Sentry Group, Sentinel Private Wealth and Integrity Financial Planners as the licensees taking part in the initial three-month launch of its new myOwn brand, starting from 10 July.
ifa sister publication Risk Adviser reported last month that AIA will create a new health insurance brand that will offer consumers health and life insurance bundled with its Vitality health and wellness program.
AIA said it is collaborating with not-for-profit health fund GMHBA and South African financial services provider Discovery in launching myOwn.
Mr Parker told the audience, mainly comprised of advisers, that these are new agreements between myOwn and the licensees and that they clearly point out that health insurance is being referred and is not part of advice.
In addition, he said there will be an expectation from the licensee that professional indemnity cover is slightly changed.
“That is to reflect health insurance is being referred [and is] not advice,” Mr Parker said.
“Of those six licensees that we’ve worked with, that hasn’t had any impact across to their PI insurer but naturally that’s a conversation between the AFSL and the PI.”
Mr Parker noted that there are around a million new customers entering the health insurance market every year.
“We know it’s something that’s resonating with individuals because the cost of private health insurance is increasing, and it’s one of the largest expenses that individuals do have on a monthly basis outside of their debt,” he said.
“Many of you are actually having those conversations around cashflow management and debt management, so health insurance is a nice fit.”




Is it just me, or have people forgot to add their own names and take responsibility for their comments?
Great to see some innovation. Only upside from my side
If you are intrigued about ethics jump onto a risk comparitor and do a quote on Level Premium Life Insurance on a 30 year old male non-smoker and wonder why one insurer is 40% more than the other insurers.
What the? How does this relate to the article
Is there a possibility that this is an effort by an insurer without a dealership network to subvert the provisions of the LIF. After all Health insurance doesn’t fall under the Corporations ACT and therefore avoids its provisions.
I think there has also been a number of people wanting to join Vitality who either can’t use AIA for Life insurance or already have better over elsewhere. The health insurance option frees up the ability for them to make use of Vitality