Life insurers, super funds must have aligned values

A life insurer chief executive has admitted she once dealt with a super fund that deliberately tries to deny as many claims as possible, highlighting the importance of good culture.

Speaking at the FSC Life Insurance Conference in Sydney yesterday, MetLife Australia chief executive Deanne Stewart said one way to control the culture of a life insurance company is by having a good philosophy that drives good decisions.

“For me, philosophy should guide your policy, should guide your process,” she said.

“As it relates to culture, it is like the guard rails of the behaviour that you are wanting to see in an organisation.”


That same philosophy should also guide any partnerships between life insurers and super funds, which Ms Stewart admits do not always line up.

“We were looking at a particular tender situation over this last year where the philosophy of the super fund was actually to truly minimise as many claims as it could pay. That was a direct quote from them,” she said.

“For that reason alone, we decided not to go into that tender.”

Ms Stewart added she believes claims managers should not receive rewards and incentives for financial outcomes in relation to claims.

She does, however, believe a company’s leadership is the most important aspect of creating culture.

“Leaders absolutely have a ripple impact on everything we say and do,” she said.

“We are the role models for setting of the values. The values might sit on a wall but actually it’s everyone in the organisation watching how we act that truly sets the values and the culture.”

Life insurers, super funds must have aligned values
ifa logo

Subscribe to the ifa bulletin

Receive daily online news,analysis, reports and business strategies
By signing up you agree to our Terms of Use and Privacy Policy

Website Notifications

Get notifications in real time and stay up to date with content that matters to you.