Colonial First State (CFS) has announced a partnership with the University of Technology Sydney to conduct research into how Australians engage with their superannuation and wealth.
CFS and UTS will join forces on producing a set of predictive and prescriptive models to help CFS understand which customers are more likely to redeem their investment in the near future.
The models will also allow CFS to observe "complex" relationship patterns between investors, employers, financial planners and competitors, achieving more accurate predictions.
CFS executive general manager Linda Elkins said: "We firmly believe in the power of data analytics and already have strong in-house capabilities."
She added: "We particularly look forward to exploring deeper insights using some of UTS's highly innovative data analysis techniques to provide richer solutions for our customers and their advisers."
"CFS and UTS can collaborate to develop the most talented digital and analytics people who will provide core critical thinking and practical insights about our business and advisers' businesses," Ms Elkins said.
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