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IOOF boosts Pursuit online trading portal

IOOF has enhanced its Pursuit online trading and transaction platform, making it more efficient for advisers to use.

Changes to the platform include upgrades to Pursuit's online transaction, share trading and corporate actions capabilities, according to a statement by IOOF. These enhancements will allow advisers to place all buy and sell transactions in one place via the Order Pad.

Advisers will also be able to place a buy order with the proceeds of a sell order immediately – without waiting for the proceeds to clear  saving time and minimising the period for which clients are out of the market. Further, advisers will be able to reach the market in real time, eliminate errors by using the built-in validation function, and track all submitted and saved trades, the statement said.

IOOF head of platform products Chris Weldon said the upgrades to IOOF Pursuit make it "easier than ever" for advisers to administer their clients' investment portfolios.

"Many industry platforms have become quite complex to operate and as a result most advisers don't use all the bells and whistles that are available," he said.

"IOOF embraced the challenge of providing our advisers with a sophisticated online trading and transaction solution that was simple to operate. We wanted to empower advisers and ensure their clients received the full benefits.

"This is exactly what I think we have achieved. IOOF Pursuit is a very smart, intuitive and powerful system that is also very easy to use," Mr Weldon added.


Interested advisers and their support staff can contact IOOF to book a demonstration of the new online trading capabilities or they can take part in a 45-minute training webinar.