Speaking to ifa, Principal Edge Financial Services general manager Anthony Landahl said that as part of a “rebrand”, the company has sought to improve the way it presents itself as a business so that future clients are fully aware the firm is not tied to a bank or financial institution.
“Obviously what has happened with CBA, Macquarie and to some extent NAB [highlights] all the conflicts of institutions, whereas the independent advisers don’t have those conflicts and are truly in the client’s best interests. So it is about getting that message out there,” Mr Landahl said.
“It is a case of being a privately owned business and looking at the landscape and saying what are the key things we do that are different, what is it that our clients value and how do we communicate that to the market,” he said.
Mr Landahl also explained that another part of the “rebrand” is making sure clients are aware of the areas of service the business can offer.
“We are developing new offerings around aged care and those sorts of things now which align with the needs of where are clients are going and, more broadly, society as well,” Mr Landahl said.
“[We also] do compliance, we do strategy and planning, we even have our own client services team as well,” he said.
How stupid. Look up the banned adviser register with ASIC and compare numbers of those whose infringements occurred when in non-aligned businesses vs aligned… Only difference is the media love to bash the banks so it makes for more air play.
And the NAB was a conflict of what exactly…they didn’t share every single sacking of FPs with the media…A very long bow and spurious marketing plan indeed.
Cool story, but how is this news?