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Adviser launches ‘perception correction’ campaign

A Victorian adviser has initiated a social media campaign to restore the financial advice industry’s relationship with consumers and is seeking crowdfunding from the advice community.

Melinda Houghton of AON Hewitt authorised rep firm Houghton Strategic Solutions has launched a campaign via crowdfunding and internet project platform Kickstarter in order to “band together and change the perception of what we do”.

“We know that the majority of planners are ethical and hard-working, and don't rip people off,” Ms Houghton said.

“Unfortunately the rest of Australia is not so aware. It is time we all worked together to educate, encourage and explain that what we do is help people.”

The campaign will seek funds from advisers and other stakeholders and will use them to produce “professional non-branded, non-aligned, and non-product focused videos, advertisements, cartoons, podcasts, articles and blogs that tell Australia the positive side of what we do, why we do it, and the outcomes we help people achieve”.

The #PerceptionCorrection campaign aims to bring together the various licensing strands and specialisations within the profession, thereby presenting a unified front to consumers.

“Stop complaining that no-one understands you, and put your money where your mouth is to tell the stories of our clients,” Ms Houghton urged fellow advisers.

For more information on #perceptioncorrection visit https://www.kickstarter.com/projects/270381869/positivity-for-planners-perception-correction?ref=email