Advisers to trial AIA Vitality program
Insurer AIA Australia has announced it will pilot a ‘health and wellness program’ to re-engage Australians with life insurance, and will partner with a number of financial advisers.
In a statement issued today, AIA said the program will use the “latest research in behavioural economics, incentivisation and wellness” in order to “stimulate people to take the first steps towards healthy living”.
The program will initially be sold through financial advisers.
“We’re excited about AIA Vitality,” said AIA Australia chief executive Peter Crewe. “We believe the program will allow us to engage with customers in a compelling manner that both encourages and empowers them to make real improvements in their health.
“As everyone in the industry is aware at the moment, we need to find new ways to connect and engage with Australians about the need for life insurance.”
What happened when a customer rebuilt a wealth platform
EXCLUSIVE Powerwrap CEO Will Davidson reveals the restrictive nature of traditio...
Research into advice models seeking adviser input
Advisers are being encouraged to participate in a research project that aims to ...
Adviser opinion on gearing on the up, research reveals
More financial planners are looking at gearing to invest as an appropriate strat...