Insurer AIA Australia has announced it will pilot a ‘health and wellness program’ to re-engage Australians with life insurance, and will partner with a number of financial advisers.
In a statement issued today, AIA said the program will use the “latest research in behavioural economics, incentivisation and wellness” in order to “stimulate people to take the first steps towards healthy living”.
The program will initially be sold through financial advisers.
“We’re excited about AIA Vitality,” said AIA Australia chief executive Peter Crewe. “We believe the program will allow us to engage with customers in a compelling manner that both encourages and empowers them to make real improvements in their health.
“As everyone in the industry is aware at the moment, we need to find new ways to connect and engage with Australians about the need for life insurance.”
SUBSCRIBE TO THE IFA DAILY BULLETIN
- 23 Jun 2017ASIC bans former Guardian financial adviserBy Staff Reporter
- 23 Jun 2017CommInsure cuts retail distribution teamBy Aleks Vickovich
- 23 Jun 2017Clearview firm picks up 'Licensee of the Year'By Staff Reporter
- 23 Jun 2017Legg Mason funds added to Macquarie Wrap’s SMABy Staff Reporter
- 23 Jun 2017Federal Court upholds ASIC adviser ban appealBy Linda Santacruz
- 23 Jun 2017BT exec joins Hub24By Staff Reporter
- view all