Insurer AIA Australia has announced it will pilot a ‘health and wellness program’ to re-engage Australians with life insurance, and will partner with a number of financial advisers.
In a statement issued today, AIA said the program will use the “latest research in behavioural economics, incentivisation and wellness” in order to “stimulate people to take the first steps towards healthy living”.The program will initially be sold through financial advisers.“We’re excited about AIA Vitality,” said AIA Australia chief executive Peter Crewe. “We believe the program will allow us to engage with customers in a compelling manner that both encourages and empowers them to make real improvements in their health.“As everyone in the industry is aware at the moment, we need to find new ways to connect and engage with Australians about the need for life insurance.”
Advisers need to ensure they don’t get too caught up in regulatory changes and forget about their current obligations, ...
Andrew Bragg has called for close scrutiny of the regulatory architecture, partly inspired by the rocketing ASIC levy ...
The company, which was haemorrhaging close to $100 million before tax just three years ago, has successfully navigated ...
Never miss the stories that impact the industry.
Get the latest news! Subscribe to the ifa bulletin