Insurer AIA Australia has announced it will pilot a ‘health and wellness program’ to re-engage Australians with life insurance, and will partner with a number of financial advisers.
In a statement issued today, AIA said the program will use the “latest research in behavioural economics, incentivisation and wellness” in order to “stimulate people to take the first steps towards healthy living”.
The program will initially be sold through financial advisers.
“We’re excited about AIA Vitality,” said AIA Australia chief executive Peter Crewe. “We believe the program will allow us to engage with customers in a compelling manner that both encourages and empowers them to make real improvements in their health.
“As everyone in the industry is aware at the moment, we need to find new ways to connect and engage with Australians about the need for life insurance.”
SUBSCRIBE TO THE IFA DAILY BULLETIN
24 Nov 2017Increased ASIC licensing fees revealedBy Tim Stewart
24 Nov 2017FPA announces 2017 award winnersBy Staff Reporter
23 Nov 2017Fintech progress can't be fought: FPABy Killian Plastow
24 Nov 2017‘Winter is coming’ for PI insurance marketBy Aleks Vickovich
23 Nov 2017NowInfinity appoints new national sales directorBy Staff Reporter
23 Nov 2017Centrepoint creates new 'high performer' networkBy Jessica Yun
- view all