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BetaShares names new adviser services director

Exchange traded fund (ETF) provider BetaShares has announced it has filled the newly-created position of director of adviser services, heading up financial adviser relationships.

New recruit Lyndall James will be the director of adviser services and will be responsible for building relationships with financial planners, which BetaShares said “presents a significant growth opportunity for the ETF industry as the FOFA reforms are implemented”.

“The ETF industry and BetaShares in particular has experienced very strong growth this year,” BetaShares managing director Alex Vynokur said.

“A substantial part of this growth has been due to increasing adoption of our products by dealer groups and adviser practices.

“To respond to this, we are increasing our focus on this important target market, including the creation of this new role.”

Ms James has more than 20 years’ experience in financial services and has previously worked in senior distribution roles at van Eyk, Onepath and MLC.

Mr Vynokur said the role represents the company’s commitment to building the Australian ETF market and focusing on the role advisers play in its expansion.


“As ETPs continue to gain acceptance in adviser practices, it’s important we continue building strong and lasting relationships with advisers in order to continue to deliver value for them and their clients,” Mr Vynokur said.

“BetaShares has a strong commitment to the Australian ETF market and we are pleased to have assembled one of the largest and most experienced sales teams in the industry.”