In a statement, TAL general manager of retail distribution Niall McConville said the health benefits program is “proving successful” for advisers and their clients, having now started its Health Sense: Fit for Life roadshow on Friday 11 March.
“TAL Health Sense is a simple lifetime discount that rewards clients for thinking sensibly about their health,” he said.
“Since we launched [the program] over 70 per cent of all new policies have received the benefits of the Health Sense discount,” Mr McConville said.
According to the life office, recent research it conducted found that 40 per cent of people are comfortable talking about their physical fitness with their adviser.
“It is encouraging to see that Australians are happy to discuss their fitness with their advisers, giving advisers the confidence to have broader conversations with their clients about overall wellbeing,” Mr McConville said.
“The TAL Health Sense discount rewards clients for being sensible with their health and the research tells us a good proportion of people are happy to have this conversation.
“Further, the results also tell us that 46 per cent of people see a link between life insurance and healthy living. This is relatively new territory for the industry and it is encouraging to see that consumers are welcoming the alignment.”
Mr McConville said he was “pleased” with the engagement and attendance levels at the TAL Health Sense roadshows.
“We are looking forward to taking this information to other states over the coming weeks. These are important conversations because they put the client at the centre of the conversation and look at their overall lifestyle – which is what advisers and life insurers look to build and protect,” he said.
