X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Local MD predicts adviser numbers will shoot back to 25,000 in ’10-15 years’

Adviser numbers are currently tipped to drop to 13,000 by the end of 2023.

by Neil Griffiths
June 27, 2022
in News
Reading Time: 3 mins read
Share on FacebookShare on Twitter

ClearView managing director Simon Swanson has boldly predicted that the number of advisers will increase significantly over the next 10 to 15 years.

Appearing on the latest episode of the ifa Show podcast, the financial services company head said he has high hopes for the industry based on a demand and supply thought process.

X

Mr Swanson addressed the declining number of advisers when asked about his expectations for December’s Quality of Advice Review (QAR).

“I’ve always been a demand-and-supply person, right? And the issues in the life insurance industry, to be frank, are a classic case. There is demand for life insurance,” Mr Swanson said.

“Our survey done two years ago said that actually the increasing demand for life insurance in Australia, there’s been a supply problem. And the supply problem has been a manufacturing problem and an advice problem.

“Clearly, if you have good demand for a product, eventually, that supply will actually be resolved and that’s going to be resolved by having more financial planners. So while we’ve gone down from, let’s say 22,000 financial planners, and we may go down to 12,000, I think it’s actually going to go back to about 25,000 planners in the next 10 to 15 years, on a straight demand-supply issue.”

Mr Swanson’s comments come after a report by Adviser Ratings released in April predicted that a further 2,387 advisers will exit the industry this year.

Only 1,200 risk specialist advisers currently remain.

Earlier, it was revealed that the number of Australian advisers shrank below 19,000 in 2021 and is predicted to reach 13,000 by the end of 2023.

ClearView’s own survey conducted earlier this year to support its ensuing (QAR) submission to Treasury found that the Life Insurance Framework (LIF) had “no material impact” on advice quality and actually hindered advisers’ ability to serve clients.

Just 5 per cent, said the LIF, introduced in 2018, did have a material impact on advice quality.

Appearing on a new episode of the ifa Show podcast, Mr Swanson said that view by the survey respondents was “a fair call”.

“My view is that’s quite understandable too, because I don’t actually think the LIF framework actually does have much impact on the quality of advice per se,” he said.

Listen to the full podcast with Mr Swanson here.

Related Posts

Image: ergign/stock.adobe.com

InterPrac to defend ASIC claims over ‘external investment product failure’

by Keith Ford
November 14, 2025
2

Following the Australian Securities and Investments Commission’s (ASIC) announcement that it had commenced civil proceedings against InterPrac Financial Planning, ASX-listed...

Image: Benjamin Crone/stock.adobe.com

Banned licensee under fire over $114m of investments in Shield

by Keith Ford
November 14, 2025
1

The Australian Securities and Investments Commission (ASIC) has sought leave to commence proceedings that allege MWL operated a business model,...

brain

Emotional intelligence remains a vital skill for the modern adviser

by Alex Driscoll
November 14, 2025
0

Financial advice, more so than other wealth management professions, relies deeply on a well-functioning and collaborative relationship between professional and...

Comments 3

  1. FP is dying slowly says:
    3 years ago

    Simon has always been a very positive person, this shows he has moved to the deluded stage. Unless there are changes made the amount of advisers will continue to reduce because it is a terrible occupation at the moment.

    Reply
  2. Cam says:
    3 years ago

    This assumes at least 1,500 entrants each year to cover ongoing retirements and the required growth in overall adviser numbers. This means that more than 10% of the prevailing 13,000 advisers will need the time and financial resources to mentor a PY candidate each year. I think that is a lofty aspiration with the other cost pressures that the industry is facing!

    Reply
  3. Anonymous says:
    3 years ago

    Hilarious.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited