The program, known as Dover ACES, is considered an optional add-on and offers advisers a “fully developed, compliant website” and weekly content. The service, which intitially cost $100 a week, is now included in advisers’ flat monthly payment to Dover.
Program co-manager Adrian McMaster said the service comes in anticipation to changes in advisers’ revenue.
“No matter which way you look at it, for many financial advisers, revenues are likely to fall from 1 January 2018. Put simply, the universe is pushing financial advisers more and more towards a fee-for-service model,” he said.
“And when a client is paying a fee directly, he or she will do a thorough check online before choosing an adviser. People will look for you online. It is critical that you give them something wonderful to find.”
As part of the new service, articles are directly published on the adviser’s branded website. Dover has also hired a team to create and maintain the websites for more than 375 advisers.
“Our advisers can now all benefit from having a quality website on which they regularly publish professionally-written material under their individual practice’s brand,” Mr McMaster said.
ifa first reported Dover’s new service in October 2016, when the group also announced they were putting plans to launch an “independent” ASFL on hold.
This story has been amended to clarify that Dover’s service is now included in advisers’ monthly payment, and no longer $100 a week.
Lots of uninformed negativity on here for what I have found to be a great service offering. I suggest you do some research before expressing opinions. Does anyone know which other licensees offer a similar fully branded online solution which is updated weekly with articles that are also sent to existing and prospective clients with zero effort required from the individual adviser/firm?
$5000 a year for a website and a few articles, good value, my dealer group provides that for $0,. So the solution to lower revenue is to raise costs for advisers , only one winner here
I was thinking the same thing. They should change the name to “BenDover”.
You’d love that wouldn’t you sweety! x
That would imply your dealer group is aligned to an institution, or has inhouse product. They’re providing it for $0 in exchange for anticipated inflow to their products.
So what?
Its not $100 per month – its now free
Cookie cutter client engagement services are rarely engaging