The discount known as Zurich SmartValue also applies to any other lump sum benefit added to that death cover, meaning a package comprising death, TPD, trauma and income protection would qualify for the SmartValue discount on all covers.
Philip Kewin, Zurich Life and Investments general manager, said the SmartValue offer was designed to encourage customers to put the most important cover ‘foundations’ in place.
“One of our Blueprints for the Future has been to support advisers with product innovation, underpinned by a focus on simplicity, affordability and sustainability,” Kewin said.
“With SmartValue we have addressed all three areas, introducing an easy to understand discount which makes cover more affordable now, and in the future.”
At the same time, Zurich has reduced income protection premium rates by 10 per cent for some white-collar professionals.
“These pricing initiatives will enable advisers to recommend cover packages with far more confidence about both the affordability and the quality of the underlying products, two factors that are becoming increasingly important in the current market environment,” said Kewin.
Zurich’s quote and apply platform – ZXpress – has been updated to reflect the new pricing with the SmartValue discount applying automatically to eligible new policies.
