The Australian Digital Technology Awards – a targeted submission-based awards program produced by Momentum Media, and underpinned by industry-wide brand performance research – was hosted for the first time on Tuesday, 18 May 2021.
The awards program recognised digital technology companies that are providing outstanding outcomes for a range of businesses, with a focus on mortgages (mortgage and finance brokers), law (lawyers, solicitors and corporate counsel), wealth and SMSF (financial advisers and planners and SMSF advisers) accounting (accountants, bookkeepers, CFOs and corporate accountants) and real estate (real estate agents, property managers and principals).
The methodology for the ranking was based on 20 per cent of results from a survey that was conducted from December through February that measured the usage, awareness, consideration, customer impact score and net promoter score for each company, and 80 per cent based on written submissions. The two scores were weighted accordingly to create the ranking.
For wealth and SMSF technology, the winners of the Established, Mid-Range and Start-Up categories were as follows:
– Established: Class Super (weighted score of 77 per cent).
– Mid-Range: NowInfinity (70 per cent).
– Start-Up: LightYear Docs (64 per cent).
Financial planning software AstuteWheel came a close second in the Mid-Range category with a score of 68 per cent, while BT Panorama gained second place in the Established category with a score of 67 per cent.
Reflecting on the results, ifa editor Sarah Kendell said while SMSF products had dominated the rankings for their usability, it was interesting to see both emerging and revamped adviser technology solutions also being highly rated.
“Wealth technology is becoming an increasingly competitive space as independent players disrupt the market and the major institutions up their technology spend,” Ms Kendell said.
“The results of this year’s inaugural Digital Technology Awards reveal that both incumbents and newer technology offerings are making their mark and delivering real efficiency gains for advisers.”
To view the full list of winners across industries, click here.
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