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Home News

What to do before starting an advice business

As advisers look to set out on their own, a licensee head is reminding them to make thorough plans before they start to give them the best chance for success.

by Shy-ann Arkinstall
September 9, 2024
in News
Reading Time: 3 mins read
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Speaking on the latest episode of The ifa Show, chief executive of Lifespan Financial Planning Eugene Ardino argued the importance of having a well thought out business plan prior to starting an advice firm.

“I think moving from being a single adviser practitioner to running a multi-adviser firm is quite a transition,” Ardino said.

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“You go from being predominantly a practitioner, someone who gives advice, to still being a practitioner in most cases, but also having to run a business manager, manage staff, manage other professionals, effectively managing your peers, which is, I think, more difficult, and a different proposition to managing your own support staff.”

He explained that being a multi-adviser practice owner requires a different skill set to being a single practitioner, and that it also triggers a different lifestyle as well, noting that handling HR issues and performance management of staff is a “very different proposition” to working in relative solitude.

“Is it what you want to be? Do you want to be someone who’s spending a very large chunk, perhaps the lion’s share of their time managing a business and managing staff? Or do you want to be focused on being a practitioner?” Ardino said.

“On the lifestyle side, you’re now more of an entrepreneur and a business operator. So that comes with a whole different set of pros and cons. You’ve got to make sure that you’ve got the right constitution for it and that it’s what you want to be doing.”

Appearing on a previous episode of the podcast, Lana Clark, senior consultant at Elixir Consulting and GSD Lab founder, explained that employing a practice manager is essential for growing advice firms.

She noted that the flexibility of the role can help fit the exact needs of the firm, while also allowing the practice owner to take on their preferred role within the business, whether they want to be a practitioner or step back to primarily act as a business owner.

“I think it’s about deciding what your practice manager or the role of the practice manager does in your business,” Clark said.

In addition to understanding business goals, Ardino also stressed the importance of adequately planning for the financial impacts of running a business, particularly when considering bringing on additional staff.

“Make sure you can finance it because it would be a real pity if you just ran out of money before you’ve given it a reasonable enough chance, and try to make sure it’s realistic, perhaps get input from someone else who’s qualified to give that input,” he said.

“I think that’s the most important part because if you don’t plan that well enough and if you’re not realistic with your plans, you’re not giving the business a good enough chance.”

To hear more from Eugene Ardino, tune in here.

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Comments 4

  1. Anonymous says:
    1 year ago

    It seems like the sweet spots for adviser firm size are one planner, where there is no requirement to supervise and monitor someone else, or 5-10 planners, when it becomes viable to employ a practice manager. 2-4 planners is not an ideal size.

    Reply
  2. Anonymous says:
    1 year ago

    Having started and sold three practices this article at best is fluff.

    Reply
    • Anonymous says:
      1 year ago

      Yeah whatever. Like your Anonymous tag..

      Reply
    • Anonymous says:
      1 year ago

      There is no legit reason I can think of why a career adviser would have started and sold three separate practices?  
      Started 1 or two, sure. Sold more than 1…?  Doubt it. 
      I’ve started a practice, and bought two books, and I expected typical large licensee dribble when I tuned into this podcast but he actually spoke a lot of common sense that has been true in my extensive 20+ years industry experience and particularly more recently as I restructured and reviewed all aspects of my business yet again. 

      Reply

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