X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

2 large licensees see continued adviser losses

Two of Australia’s largest financial advice licensees, Count Financial and AMP Group, have each lost five advisers this week while Sequoia has “bounced back” after recent losses.

by Jasmine Siljic
April 12, 2024
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

Research house Wealth Data found that in the week ending 11 April, Count hired one adviser and lost six, while AMP bid farewell to five advisers. Only one exiting adviser from each firm has been appointed elsewhere.

In the past four weeks since 21 March, Count has declined by 20 advisers and AMP has lost nine advisers.

X

The research firm revealed last week that Count has lost the greatest number of advisers this financial year-to-date at a decline of 59 advisers (as at 4 April). However, Wealth Data founder Colin Williams stated that the firm is carrying the losses for firms it has purchased, including Affinia and licensees associated with Diverger.

This week to 11 April saw a net zero change in adviser numbers, with the industry remaining at 15,595 advisers. Wealth Data reported a loss of 14 advisers last week which caused the industry to fall below the 15,600 mark.

Some 57 advisers were active with appointments and resignations across the week. Meanwhile, four new entrants joined the advice sector.

Examining the weekly declines, 16 licensee owners had net losses of 26 advisers in total. Following the losses at Count and AMP, both Sira Group and Fortnum Private Wealth lost two advisers each.

A smaller tail of 12 licensee owners were down by net one adviser each. This included Centrepoint, Lifespan Financial Planning, and Viridian Group.

Simultaneously, 21 licensees had net gains of 25 advisers in total. This was led by Sequoia Group, which “bounced back after some recent losses” with a rise of three advisers, Williams noted.

“A new licensee commenced with two advisers. The founder is ex-Havana Financial Services and the other adviser is coming back into advice after a break of some five years,” he said.

Morgans Group also grew by two advisers, while 18 licensee owners were up by net one each. This included WT Financial Group, which hired the last remaining adviser at Affinia which now has zero advisers since Count acquired the firm last year.

Related Posts

Image/Financial Services Council

Legislative fix for drafting error vital to avoid more adviser losses: FSC

by Keith Ford
November 12, 2025
0

The Financial Services Council has warned that unless an omnibus bill is passed before 1 January 2026, an “inadvertent drafting...

Clearer boundaries between different levels of support needed to help client outcomes

by Alex Driscoll
November 12, 2025
0

Touching on this issue on the ifa Show podcast, Andrew Gale and Stephen Huppert from the Actuaries Institute’s Help, Guidance...

Image: Who is Danny/stock.adobe.com

Open banking platform aims to provide advisers ‘verified financial truth’ for clients

by Keith Ford
November 12, 2025
0

Fintech platform WealthX is using its partnership with Padua to “bridge critical gaps between broking and advice” through a new...

Comments 2

  1. Anonymous says:
    2 years ago

    How does a company with the ethics (or lack thereof) like AMP still have any advisers?

    Reply
    • Anonymous says:
      2 years ago

      Money to those that stayed, which came from those they have destroyed financially and mentally

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited