Nearly a year ago, on a Monday night, Mr Jones took to Twitter to express his gratitude for the appointment, describing it as a “great honour” and acknowledging that “we’ve got so much work to do”.
Just a month earlier, during the Labor party’s pre-election campaign, Mr Jones restated the infamous line that he would expeditiously resolve the “hot mess” that is the advice industry, and that he would do so within exactly three months of being sworn in.
Three months came and went, and advisers saw no reprieve. Four months came and went, and advisers gave him the benefit of the doubt, assuming he needed more time. Five months passed, and Mr Jones was still nowhere to be found. Eventually, the sixth month arrived, and Mr Jones finally addressed the experience pathway, but solely to indicate that he would have the provisions ready for legislation in the first half of 2023.
Then, on 16 December, the Quality of Advice Review (QAR) lead Michelle Levy handed her final report to the minister, and advisers thought it won’t be long now.
But Christmas came and went, January dawned, and yet Mr Jones remained silent.
And then in February, despite the advisers’ patient wait and their best efforts to carry on with their businesses, Minister Jones signed up to speak at several Conexus Financial events — events that had asked advisers to fork out a minimum of $170 per seat.
As I pointed out at the time, it was almost as if Mr Jones was trying to make advisers pay for the privilege of hearing his thoughts on issues that are of vital importance to their profession.
Battered and bruised, advisers still waited patiently, choosing to believe Mr Jones when he swore that he would fix the “hot mess”.
However, we find ourselves on 3 May, and the minister has only taken one concrete action thus far — to initiate a consultation on the experience pathway, despite being in office for almost a year.
In April this year, he declared the Albanese government “committed to an advice industry with strong professional standards”, one that “gives Australians access to high quality financial advice”.
As if in defence of his tardiness, the minister said that his best efforts had been made “more difficult” by the “previous government’s mishandling” of the new education and qualification framework.
But as someone vying for the role of Financial Services Minister, it’s reasonable to assume that Mr Jones was aware of the previous government’s track record before he took on the coveted position. I would hope that he understood the reasons behind the industry’s “hot mess” when he declared that if Labor were to win the election, it would implement the experience pathway “pretty quickly”.
“Sworn in, consultation process, let’s get this done,” Mr Jones said in May last year.
And then we come to the QAR.
The 267-page final report that Mr Jones has remained silent on for approximately 137 days.
The same report that could arguably help Mr Jones fix that very “hot mess” he swore he would clean up in the first three months of taking office.
But aside from dropping a few teasers during the previously mentioned Conexus events, Mr Jones has kept advisers completely in the dark.
Although the financial services industry has shown significant support for a majority of the QAR recommendations, with only the odd consumer group directing some fairly stern and questionable words towards Ms Levy, Mr Jones has merely declared a review of the review — a consultation of Ms Levy’s recommendations with an unknown audience.
Before you go labelling Ms Levy a Liberal government appointee, it’s worth noting that in June, Mr Jones himself issued a statement expressing his full support for Ms Levy, the review, and welcomed the “important opportunity” it presented to “streamline and simplify the regulatory settings for financial advice”.
Ms Levy has now issued an open letter in the hope that it might encourage the minister to act soon.
In the letter, she reminds the minister that while he is “road-testing” the recommendations, many Australians are struggling with significant debts, difficulties in saving for a home or paying rent, and are facing challenges with their mortgages.
“Financial advice cannot solve these problems, but it can help people make sensible financial decisions and those decisions should mean they are in a better financial position than they would be without advice,” Ms Levy wrote.
Unfortunately, most of us anticipate that the next time Mr Jones speaks, it will be to declare that there are more pressing issues on the legislative agenda than advice-related problems.
However, what we truly desire is to know why the minister has reneged on his pre-election promise and to receive a definite timeline for when, or if, he intends to issue a public response to Ms Levy’s recommendations.
And while the 15,860 strong advice industry may not be large enough to sway the vote, we would like to remind the minister that the QAR has the potential to benefit millions of Australians, who can undoubtedly have a significant impact on the vote.
As I’ve previously suggested, if Mr Jones wants to keep advisers onside, he will need to start communicating with them directly and without delay. Otherwise, he may find that the industry’s patience wears thin, and his words fall on deaf ears.




I think we should band together and form a united voice to represent all advisers and be heard in Canberra.
Maybe call it the Association of Financial Advisers or something and we could pay them a generous fee annually for their representation.
I just put the question to him on his facebook page. I suggest Advisers might want to start asking him directly, rather then just have a whinge on here, as it sounds like many of us are not happy with the lack of progress.
Sadly the little that has been done seems pretty good in comparison to the previous Government.
I suggest Maja writes to the TEAL ladies in Parliament and Senator Pocock and ask them to put Questions on Notice to Jones and Gallagher in the Senate and suggest if Jones does not come good by the end of June, PM Albo should replace him. Jones’s background is a Trade Union lawyer whose culture is to loathe financial advisers. Albo should replace him with another with finance qualifications and understands actuarial funding formulas which are essential to calculate contributions for an adequate income in retirement (Sole Purpose of Superannuation).
Great analysis Maja. Unfortunately Jones is starting to remind me of Hume. She too made lots of understanding noises and encouraging promises early on, then completely reneged on them and ended up making things even worse.
In her case the industry media and advice associations kept letting her off the hook, in the hope she would come good if given more time. I’m very glad you are taking the lead in trying to ensure the same mistake is not made with Jones. He has had more than enough time and needs to be held to account for his broken promises.
Then Shadow Minister Jones presented on a FPA webinar about 6 months before the last election and I thought to myself “He’s a bigger lightweight than Senator Jane Hume”. Unfortunately I was right.
My expectations are even lower than low – I don’t expect anything to happen, We have all been lead down the garden path, and into the compost bin – again!…
Last week Ms Levy seem to indicate that the industry superfunds would need to engage financial advisers in their business if they choose to provide anything more than “information”. Having heard that, I now know, London to a brick on, that the industry funds are in Mr Jones’s ear about not wanting to spend money on employing financial advisers. I reckon that’s what’s holding up Mr Jones, is trying to appease both sides. Good luck
My goodness, Maria! Can your bias be any more obvious. With such one-sided reporting like this, I think this media outlet more resembles Sky News than any legitimate outlet in this country.
What’s bias, they are facts. Promised 3 months, 11 months on – nothing. No legs no open communication just wait till after the budget after being promised earlier, regularly.
Can you honestly say Jones has been a good minister? Ministers need to genuinely engage with the people who are covered by their portfolios, not hide in their shell. Jones has previously said that he would wait until after the budget to give his response to QAR. If he hasn’t do so by next week, the industry should publicly campaign for his replacement.
We may only be 15,860 advisers strong BUT if each has on average say 150 clients at most that’s 2,379,000 people and more that we can influence their vote against incompetence in government. Jones should understand this..
If 15,860 Financial Planners had more than 150 clients each, it would likely be at a cost of reducing FUM from Industry Super – therefore Labor (and Liberals who it seems are huge supporter of Industry Super ie Scott Morrison and Josh certainly helped increase FUM for Industry Super and reduce Adviser numbers like no other Government) IMO will never reduce compliance for Qualified Financial Planners.
Financial Planners probably have more power than expected – influencing votes as you stated and FUM.
100%, I am done – my patience has evaporated (and I am a degree qualified CFP 33 year veteran), next election goodbye Labor
Well I suppose you don’t have to worry about Stuart Robert being in the role…
Come on, gang, are any of you surprised by this and his total MIA persona? This is Labor. They are too busy on their social agendas, i.e. The Voice, and getting photo shoots done by handing the AFL an obscene amount of money for a football stadium, but hay, that’s what Labor do. They always have and still continue to behave exactly the same; it reminds me something about Tigers and their stripes, then when a decision comes when he wakes from his slumber, it will be to reward the Union run Industry funds cause they are such a bunch of nice guys, not.! Then he will roll over and go back to sleep.
so much for some quick wins that were on the table
This comment sums it up: a quick win was possible given industry anticipation of practical solutions from a new Government with clear air for reform in financial services delivery.
I remember saying at the time ” Dont hold your breath” Need to consult with his masters.
Industry’s patience MAY wear thin? That ship has sailed. This is about as good an example of promising the world and delivering an atlas as you’ll ever see. Adviser numbers have almost halved, with a significant proportion of the remainder in limbo while we await an update on the experience pathway. Meanwhile, every remaining adviser cannot cope with the new client influx and waits with bated breath for the QAR recommendations to be implemented to ease our compliance burden and make the provision of advice easier. The minister is either asleep at the wheel or being deliberately obstructive to any meaningful reform.
No surprises here from this politician, his lips were moving when he made his ‘promise’. Many otherwise smart advisers were completely taken in by this one. Live and learn I suppose – well some do, sometimes . . .
Agree – One point, he did take the action to re-increase (stop the freeze) on the ASIC Adviser Levy and Pushed through the Adviser funded COSLR – so all Minister Jones has done is make it MORE COSTLY TO PROVIDE ADVICE!
Then when he and the AIOFP said oh after 2 consultations, support from consumer groups, the opposition and JAWG – we will further test them through inexperienced Treasury boffins, when pushed, his response was that it could antagonise and further delay. How specious, arrogant and selfishly complacent can you be?
Freeze is only temporary and is no longer. So what happened with the Treasury review of the ASIC adviser levy?…. “Crickets”
Waiting for the snap back…. expecting it to be ugly. Could be the final nail in the coffin for some. Not sure how much more advisers can afford. Government just keeps expecting small businesses to keep putting their hand in their pockets. Cost of being an adviser is absolutley outrageous. Everyone holds their hand out.
Correct, freeze was lifted under Jones and CSOLR legislated under Jones to further increase the levy. Increased the regulatory burden and cost, ignored all industry participants and sat on his hands. Ineffectual and impotent and frankly must want advice costs to increase and be less affordable and slower to deliver.
It is an easy $120k per AR now just to open the doors, before any clients are consulted or salaries and wages paid. Why and where from? Licensee, PI, ASIC Levies, Memberships, XPlan (soon to be $10k per AR), Research, Tech & Training, CPD, Rent, Outgoings, Paraplanning, FDS production and management etc. etc.
Agreed! and that doesn’t price any Risk premium or profit margins either
$120K PER YEAR!!!!????? YOU gotta change licensees! I run on around half that.
Removing education requirements is the only thing Minister Stephen Jones has done; and this isn’t at all positive.
It’s even been clarified that returning advisers won’t need to do the ethics exam.
The idiocy of our public servants and politicians is what drives me so hard to help clients reduce the tax they pay to these clowns.
Yes the political football games continue, whilst the advisers and their clients are left out in the cold, on the bench!