X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Tarnished adviser reputation turning people off, says CEO

The tarnished reputation of advisers in Australia is turning “a lot of people” off from seeking financial advice, according to the chief executive of a major mortgage broking firm.

by Annie Kane
September 2, 2016
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

Mortgage Choice CEO John Flavell told ifa’s sister publication, The Adviser, that “any industry suffers when the behaviour of a small number of people tarnishes the reputation of the whole industry”.

“The sad thing is that when you get damage done to the reputation of an industry like that, a lot of people that could really benefit from advice don’t get it.

X

“That’s a problem, because the data shows that people who get good advice early and act on that advice do a whole lot better over their financial life,” Mr Flavell said.

However, he believes the Future of Financial Advice (FOFA) reforms, introduced in July 2013, have helped put protections in place for consumers.

“The changes that were made — in relation to commissions being removed, and fees for advice being charged to investment, among other things — were really, in simple terms, about customers’ best interests and delivering better outcomes for consumers,” Mr Flavell said.

“Some of the things that we are seeing now [in relation to investigations and penalties for misconduct] were from before the FOFA environment began. If it were a FOFA environment that [they] were working in when that advice was being given, those negative outcomes for consumers would not have transpired.

“It hurts and it pains me to see things like that happen and damage reputations,” said Mr Flavell, “but I think the industry and the regulatory are working far more effectively now and I think consumers can have a high degree of trust in relation to the advice they are receiving and the outcomes that they get on the back of that advice.”

Related Posts

TAL launches FASEA credits for Risk Academy

ASIC releases November adviser exam results

by Alex Driscoll
December 5, 2025
0

The November exam was sat by 308 people and had a pass mark of 67.5 per cent, representing 208 people....

image: feng/stock.adobe.com

Adviser numbers see steep drop in first week of December

by Shy Ann Arkinstall
December 5, 2025
0

The week ending 4 December saw a net loss of 32 advisers after two months of almost exclusively single-digit shifts,...

Financial shyness and embarrassment holding back Australians

by Alex Driscoll
December 5, 2025
0

In a time where financial stress is weighing heavier on the average Australian, advisers offer a valuable service to many...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Mortgage-backed securities offering the home advantage

Domestic credit spreads have tightened markedly since US Liberation Day on 2 April, buoyed by US trade deal announcements between...

by VanEck
December 3, 2025
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited