X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Super fund advocates for ‘personalised help’ for retirees

Aware Super believes the demand for single-topic advice — which advice super funds are capable of offering — is due to increase.

by Jessica Penny
November 29, 2022
in News
Reading Time: 3 mins read
Share on FacebookShare on Twitter

Aware Super has voiced its support for the Quality of Advice Review (QAR) while revealing that a new study of its over 100,000 members has found that advised members had an average of 22 per cent more funds in their super, equating to almost $150,000 in retirement savings.

The findings of the study, which were made public earlier this week, highlighted the critical role advice plays in helping Australians achieve their retirement outcomes.

X

“Aware Super believes wholeheartedly in the value that high-quality financial advice can deliver to all Australians,” said Aware Super’s chief executive officer, Deanne Stewart.

“In addition to comprehensive financial advice and retirement planning, we also know that there’s an unmet demand for personalised help among members of all super funds — advice that’s incredibly valuable to the member, but not necessarily in the same realm as whole-of-life financial planning.”

Last week, QAR reviewer Michelle Levy doubled down on her proposal to allow superannuation funds back into advice, alongside banks and insurers. Speaking at the FPA Professionals Congress, Ms Levy reiterated her belief that advice is episodic and that a diversity of providers should be allowed to provide it.

“This is intended to help you do your job,” Ms Levy told advisers.

While not directly referencing Ms Levy’s recommendations, Ms Stewart stressed the need to increase the quantity of assistance that can be provided to Australians.

“Under the current advice regime it simply wouldn’t be possible to provide — or for individuals to afford — all of the advice that Australian consumers require,” Ms Stewart said.

“Our hope is that through research like that which we’re now undertaking, we can provide meaningful insights to show the benefits of financial advice in helping members achieve better retirement outcomes.

“From a fund perspective, those insights can also inform the design of affordable and accessible advice, help and guidance solutions to help more Australians.”

Aware Super’s research also highlighted the benefits afforded to advised members in retirement, such as their ability to withdraw their funds at a 33 per cent higher drawdown amount, on average.

It was additionally identified that advised clients recorded nearly 2.5 times greater voluntary, tax-efficient contributions than non-advised clients.

Moreover, advised clients were said to have consolidated twice the average amount of superannuation from other accounts, compared with non-advised members.

Aware Super also analysed several advice-seeking behaviours, including the growth of “single topic” advice, an area that Ms Stewart said is dramatically underserved in the financial market.

“We’re expecting to see significant growth in demand for single-topic advice — things like members receiving an inheritance and wanting some tailored, personalised advice about what to do with it but not necessarily being in a position to want or need a more comprehensive conversation about their circumstances at that time.”

This, she added, also creates an “incredibly fertile ground” for innovations in digital advice.

Related Posts

Image/Financial Services Council

Legislative fix for drafting error vital to avoid more adviser losses: FSC

by Keith Ford
November 12, 2025
0

The Financial Services Council has warned that unless an omnibus bill is passed before 1 January 2026, an “inadvertent drafting...

Clearer boundaries between different levels of support needed to help client outcomes

by Alex Driscoll
November 12, 2025
0

Touching on this issue on the ifa Show podcast, Andrew Gale and Stephen Huppert from the Actuaries Institute’s Help, Guidance...

Image: Who is Danny/stock.adobe.com

Open banking platform aims to provide advisers ‘verified financial truth’ for clients

by Keith Ford
November 12, 2025
0

Fintech platform WealthX has partnered with Padua to “bridge critical gaps between broking and advice” through a new open banking...

Comments 6

  1. mal aka says:
    3 years ago

    demand for scaled advice from super funds is already at record breaking levels, I know first hand how many resources super funds are seeking at the moment.

    Reply
  2. Anonymous says:
    3 years ago

    Aware Super can have all of their call centre staff get the appropriate degree, then, can’t they?

    Reply
  3. Conflicted Fund is Sales NOT A says:
    3 years ago

    Imagine how much more in funds they’d have if their advised members were recommended a low-cost competitive fund, by an adviser who wasn’t on their payroll?

    Reply
  4. Russell says:
    3 years ago

    In no way is how to deal with an inheritance ‘single-topic’ advice, much less ‘fertile ground’ for robo-advice.

    Reply
  5. Sue says:
    3 years ago

    Foxes and Hen-houses???
    An inheritance is not a single-topic advice matter. The advice is not just to put it in the super fund. The super fund might be able to answer questions about how much can be contributed to a super fund, but not whether the money should be used to pay down/off a mortgage, or put into a mortgage offset account, or be used to go on a round-the -world trip even.
    A super fund can only provide information about super. Thus superannuation becomes the single topic of advice, not the cash windfall of an inheritance.
    Can these people just not see what is in front of their noses???

    Reply
  6. Anonymous says:
    3 years ago

    Aware Super has voiced its support for the Quality of Advice Review (QAR) while revealing that a new study of its over 100,000 members has found that advised members had an average of 22 per cent more funds in their super, equating to almost $150,000 in retirement savings.

    When Retail fund provided advice it was bad and commissions drained peoples super balances. Now Industry Super is doing it – now it is good. Anyone else confused – perhaps Ben Marshan from the FPA can explain?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited