X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home Risk

Risk commission cuts would force more advisers out

Removal of commissions from the life insurance market could worsen the adviser exodus and see numbers in the industry drop by as much as 30 per cent if other markets are anything to go by, according to research from a major life insurer.

by Staff Writer
November 24, 2020
in Risk
Reading Time: 3 mins read
Share on FacebookShare on Twitter

Zurich’s paper, The Risk Advice Disconnect, which helped inform its submission to the royal commission, cites Rice Warner research around commission settings in life insurance advice markets around the world.

While noting that many developed economies have restricted general financial planning commissions to improve the quality of advice provided to consumers, the research reveals that most of these markets have excluded life insurance commissions from these reforms, with the exception of Finland, Denmark and the Netherlands.

X

“In each of these cases, studies have shown a reduction in the number of intermediaries that are most equivalent in those markets to the role that financial advisers play in Australia,” the paper says.

“Typically, studies have shown reduction in their numbers in the years following implementation ranging from approximately 15 per cent up to 30 per cent.”

The paper suggested economic constraints from the changing fee model would similarly push risk advisers out of the local industry, with a survey of 250 Australian life insurance advisers by Zurich revealing that almost half said their business’s revenue would be impacted between 50 and 100 per cent if fee-only risk advice was introduced.

Around 50 per cent of life insurance advisers surveyed said they would leave the industry if such a model was introduced, according to the paper.

The insurer’s research also revealed that a significant proportion of Australian consumers would not buy life insurance if an upfront cost was the only way to purchase a retail policy, with around 28 per cent saying they would ‘take no further action’ if they had to pay a fee for insurance advice.

Rice Warner modelling cited in the paper pointed to a $70 million increase in the government’s social security bill and a $2.65 million annual loss in tax revenue if retail insurance sales were to decrease by 50 per cent.

Zurich’s paper ultimately concluded that “commissions should continue to be allowable within the limits specified in the LIF regime” and that “advisers should be able to be adequately remunerated for the cost of providing advice at the time they provide it”.

The paper was provided to MPs by the AIOFP this week as part of its drive to engage both sides of politics on the current issues faced by the advice industry, as ASIC gears up to conduct its 2021 review of the LIF commission settings.

The association’s executive director, Peter Johnston, said mandating commission levels across all insurers had removed perceived conflicts and any further reduction or removal of risk commissions would make provision of advice uneconomic.

“If advisers can only be paid a fixed amount from all manufacturers, we suggest these circumstances mitigate the potential conflict,” he said.

“The other related issue is the massive increase to compliance around all forms of advice, including risk. It is simply uneconomic to deal in the risk area when consumers are reluctant to pay a sustainable fee for service quantum to meet compliance and profitability levels for the adviser to stay in business.”

Tags: Advisers

Related Posts

HUB24 to launch lifetime retirement solution with TAL

by Alex Driscoll
November 12, 2025
0

TAL and HUB24 claim that the solution will enable “advisers to deliver their clients greater financial confidence and security throughout...

Safety net begins to fray as mental health and money pressure hits: CALI

by Alex Driscoll
November 5, 2025
0

Independent research commissioned by the Council of Australian Life Insurers (CALI) has highlighted that Australians across the board are feeling...

Nippon Life finalises Acenda Group merger

by Keith Ford
October 31, 2025
1

Japanese life insurance giant Nippon Life has completed its acquisition of Resolution Life, with the newly formed Acenda Group now...

Comments 19

  1. Damian Eales says:
    5 years ago

    The insurance companies could have had 80/20 but no insurer wanted to be the first to move as it would have cost them market share and to all act at the same time would never happen. So, fabricate a problem based on BS statistics and blame advisers for “Churning”. The Insurance Companies knew exactly who those advisers were and didn’t do anything about it. Now we have Idiots in charge of the Asylum, academics telling us how to run a business when they have never done so. In fact, most of them would not hold down a job in the real world.

    Reply
    • Anonymous says:
      5 years ago

      Ahhh LIF is binding meaning they can’t offer 80/20. If insurers were free to offer commissions then you see competition there too.

      Reply
    • Anonymous says:
      5 years ago

      I don’t know, I feel like progressive countries like Denmark and the Netherlands might be on to something. I’ve had a business idea so I encourage everyone to keep fighting, thanks!

      Reply
    • Anonymous says:
      5 years ago

      A better question: o they still sell Life Indurance in Finland, Denmark and the Netherlands?

      Reply
  2. PETER JOHNSTON says:
    5 years ago

    I think the Politicians have worked out that LIF is a disaster, have faith things will change for the better, we just need to give them an ‘out’ to save face.

    Reply
    • Anonymous says:
      5 years ago

      Thanks Peter and I agree. Neither the FSC, the Insurance company CEO’s or ASIC want to admit that their dodgy dealings have backfired on them and that the LIF has been a disaster for consumers. None of them want to admit blame. The insurers though still seem to be clinging onto the hope that 60/20 and a 2 year clawback will stay for their profit but I’m not sure how much worse things need to get before they admit that advisers cant make a profit on this for new business. The insurer CEO’s just have no clear strategy other than constantly increasing existing customer premiums and discounting new business premiums which is farcical.

      Reply
  3. anotherold lifey says:
    5 years ago

    This should never have happened. Life Companies have shot themselves in the foot. Commission was originally designed to help advisers fund their business without having to charge a fee to the client. It was a win/win for all concerned including the consumer. I have had many claims where clients and families have benefited What a shame they fixed something that did not need fixing. .

    Reply
  4. Tamara says:
    5 years ago

    Insurance commissions are inversely proportional to insurance premiums and rates of claim denials.

    Reply
    • Steven says:
      5 years ago

      Sadly, this has become the reality and it’s going to get even worse. Commissions will keep going down.

      Reply
  5. Anonymous says:
    5 years ago

    Never any discussion about the regulatory cost of onboarding new insurance policies. Hence the growing gap in advice, that ASIC has created.

    Reply
  6. FP is dead says:
    5 years ago

    The 50% in the survey is much closer than the 30% in the first paragraph.

    Reply
  7. Alex says:
    5 years ago

    Now the insurance companies want to help (when there inflows / revenue is down) …… Insurance is not worth it at LIF levels full stop …..

    Reply
    • Doubting Thomas says:
      5 years ago

      Looking back Alex, I wish it had been 80/20 from the start

      Reply
      • Andrew Potts says:
        5 years ago

        I think 80/20 was a fair rate for all. 60/20 is not.

        Reply
  8. Just an adviser says:
    5 years ago

    Sure. In the face of the pandemic, compliance FASEA and further study, increases in cost due to compliance overreach, the current level of commissions makes it hard to surive on risk alone and their only suggestion is to further cause issue by contemplating removal of risk commssion….these fools have no understanding of how a supply chain works and with ASIC now talking about scaled advice, regardless of standard 1 2 and 6 of FASEA, we have lunatics with an agenda to smash the advice industry for the benefit of INSTOS. The consumer and their best interest does not matter. Its merely the marketing and spin once again.

    Reply
  9. Gen X Planner says:
    5 years ago

    Not “could” it “WOULD”

    Reply
  10. Anonymous says:
    5 years ago

    Unfortunately, as we’ve seen, you could have a 1,000 of these papers presented, but the powers that be only take on board the 1-2 non-arms length extreme left wing academic pieces that fit their agenda.

    Reply
    • Robert says:
      5 years ago

      oh and it is the same “opinion” that they, ASIC, commisioned and payed for. ETHICS???

      ASIC is CORRUPT.

      Reply
  11. Close the door. says:
    5 years ago

    LOL who in their right mind is going to pay for something that most likely gets rejected or offered unfavourable terms by the insurer? The Life Insurance industry is already dead.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited