As demand from high-net-worth (HNW) clients continues to evolve, Praemium has entered a strategic partnership with Stropro, an alternative investment platform, expanding advisers’ access to structured products.
Through this partnership, Praemium said its advisers will be given greater access to tailored investment solutions, designed to align with specific client objectives, and simplified management, reporting and analytics for structured products, enhancing advisers’ access to alternative assets.
Users will also be able to utilise comprehensive resources to improve understanding and application of structured products in client portfolios, ensuring they are able to maximise the benefits of these investment options for their clients.
Leveraging Stropro’s existing relationships with major investment banks, advisers will gain access to more effective tools to help them diversify and de-risk client portfolios, in addition to integrated functionality within Praemium’s platform to streamline their operations.
Furthermore, this will also give them the opportunity to offer precise, customised investment solutions to their HNW clients, as well as improved pricing and product outcomes through Stropro’s panel of 10 global investment banks.
Highlighting the need for such expanded access, earlier research from Praemium and CoreData found that a third of advisers find it difficult to give clients access to alternative assets through their primary investment platform.
The research also revealed that HNW-focused advisers have shown a “clear preference” for platforms offering a wider range of investment options over 2024, while also drawing a strong correlation between a client’s wealth and the allocation of alternative assets in their portfolio, with high wealth leading to an increased prevalence of such assets.
Praemium said: “This strategic collaboration highlights Praemium and Stropro’s commitment to innovation in financial services, delivering best-in-class solutions to empower advisers and help them drive superior outcomes for their clients.”
Speaking on the announcement, Praemium chief operating officer James Edmonds highlighted how important it is for financial advisers to have access to a large array of investment options, including structured products, as they work to deliver “customised solutions and meet the complex needs of HNW clients”.
“This partnership enhances our proposition by incorporating Stropro’s market-leading structured product capabilities within our new Spectrum product, enabling advisers to expand their offering and engage with their clients on new investment opportunities,” Edmonds said.
The chief operating officer of Stropro, Ben Streater, said the partnership will give Praemium’s advisers the “unique opportunity to work directly with Stropro’s Investment Desk”.
“Our approach provides advisers with tailored education for themselves and their clients, enhanced product solutioning, competitive structured product pricing, and advanced reporting tools to support better decision making and investment outcomes,” Streater said.
