The FPA has welcomed the appointment of Deen Sanders to the role of chief executive of the Financial Adviser Standards and Education Authority (FASEA). Dr Sanders has previously held the role of chief professionalism officer with the FPA for six years and was announced in the new post on Friday.
“We congratulate FASEA on the appointment of Dr Deen Sanders as CEO. Deen has a great track record and is well known to the FPA as he was previously our chief professionalism officer for six years,” CEO of the FPA Dante De Gori said.
“Deen’s ‘safe pair of hands’ will help guide the implementation of the new standards that will improve public trust and confidence in the financial planning profession.
“We look forward to working with Deen and his team at FASEA in preparation for the commencement of the new education and professional standards. Once introduced, they will provide assurance to consumers that their financial planner will be highly trained, experienced and subject to an enforceable code of ethics.”
Best person for the job. At last some real direction and all planners can be well guided henceforth.
What a refreshing selection. It’s about time we have someone with experience guiding our future. I’m sick of our profession being dragged down by ASIC and politicians who have very little knowledge about our profession, apart from the sensationalist tripe dished out by the media and industry funds (who view us as competitors). No-one is more passionate about consumer protection and stamping out dodgy operators than honest financial planners; which is the vast majority of us. Deen Sanders will know this well. All power to him!