Deen Sanders has been named chief executive of the new government body, which will set mandatory standards for the financial advice industry.
Dr Sanders was formerly chief professional officer at the FPA for six years and more recently was Assistant Commissioner of the government’s Professional Standards Authority.
“Dr Sanders is eminently qualified to lead FASEA and brings a deep understanding of existing educational and training standards of financial advisers. Critically, his practical understanding of the sector and its unique dynamics will help guide a renewed approach to improving standards, alongside a clear focus on mandatory ethical requirements to improve public trust and confidence,” said FASEA chair Catherine Walter.
Dr Sanders will commence in the role on 17 September.
The board directors of the FASEA body were announced in April, with some members of the independent and non-aligned community arguing the state-run authority lacks voices from the IFA sector.




On what planet do you reside?
He’s qualified and experienced. A good appointment.
Industry super funds charge asset based fees. Is this what you are criticising?
You have just let a massive fox into the henhouse. Caching caching caching caching…….Big bonuses heading to all the FPA boys…….Caching caching caching……you can get away with anything now boys…..caching caching caching……all hidden and all of it complete BS.
Goodbye viable industry. We just need someone to blow these thieves out of the water with a new industry of advice only with no product sales that will destroy the FPA’s revenue & give consumers what they need, good advice, no product flogging, no commissions and no Fee for Service RUBBISH which is just such a ripp off for the majority of families out there. You can not justify a fee for service regime in this day and age. Hourly rates per appointment yes, monthly fees NO NO NO.
This planning industry is a JOKE, the FPA is a joke, this industry needs a broom swept through the regulators and their mafia tactics being hidden behind doing whats right.
It is a massive con.