Australian research house van Eyk has rebranded its recently-acquired New Zealand-based financial advice firm, pointing to its non-aligned value proposition.
Having acquired NZ businesses Perpetual Portfolio Management and Perpetual Asset Management – unrelated to Australia’s Perpetual – van Eyk has announced a rebrand of the two businesses as van Eyk Advice NZ Limited and Blueprint Investment Management Limited respectively.
The move signals the research house’s serious intentions as a player in the retail financial planning market as well as the ratings and research space.
“Our valued New Zealand clients and investors stand to benefit from van Eyk’s two decade dedication to pure research and our commitment and ability to following our ideas through all stages of the investment process: from strategy to product development to tailored, individual investment advice,” said van Eyk chief executive Mark Thomas in a statement.
“In an industry that is increasingly concentrated in the hands of a few financial institutions, van Eyk stands out as one of the few non-aligned advice services in both Australia and New Zealand.”
The move follows AMP’s recent push into the NZ advice market with the AdviceFirst network bedding down four recent acquisitions.
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