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Adviser social media use on the rise

The uptake and usage rate of social media platforms by financial advisers has grown exponentially since late 2011, according to new research from Zurich and Beaton Research and Consulting.

According to the data, advisers’ usage of Twitter has grown 123 per cent since December 2011, with LinkedIn use up 74 per cent, while the growth rate in the wider community was only 20 per cent and 34 per cent respectively.

“Since late 2011, we have seen extraordinary growth in advisers using social media, especially the more business and news related platforms, such as Twitter, Linkedin and YouTube,” said Zurich general manager life and investments Philip Kewin.

“These latest figures show the extent to which advisers are embedding social media into their everyday business operating model, from lead generation to customer care strategies” he said.

Mobile device and tablet use is also on the rise, with as many as one third of advisers using tablets in the client engagement process.