According to the data, advisers’ usage of Twitter has grown 123 per cent since December 2011, with LinkedIn use up 74 per cent, while the growth rate in the wider community was only 20 per cent and 34 per cent respectively.
“Since late 2011, we have seen extraordinary growth in advisers using social media, especially the more business and news related platforms, such as Twitter, Linkedin and YouTube,” said Zurich general manager life and investments Philip Kewin.
“These latest figures show the extent to which advisers are embedding social media into their everyday business operating model, from lead generation to customer care strategies” he said.
Mobile device and tablet use is also on the rise, with as many as one third of advisers using tablets in the client engagement process.
Thank you for the stats.
So much is told about FAs who are not online — like everyone HAS to be there…. it’s nice to see something more positive.
No one needs to be online. With all the ways someone can increase sales, social networking is part of the equation. For some it’s a big part and for others its non-existent.