Their research centred on how understanding and mapping client emotions at each stage – from discovery and strategy development to implementation and review – not only improves decision quality and trust but also enhances the client experience and reduces the need for follow-up.
Tune in to hear:
- How advisers can practically implement the findings to foster greater levels of trust with clients.
- Why it’s important to address emotions proactively with feedback, empathetic questioning, and clear communication.
- The value for advisers with high emotional intelligence and how they can build greater trust and achieve stronger, more durable client relationships.



