X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

LIF a ‘poisoned chalice’ for next minister: AIOFP

The legacy of life insurance commission reforms should loom large for whoever takes over from Stephen Jones as the next financial services minister, according to the AIOFP.

by Keith Ford
April 29, 2025
in News
Reading Time: 4 mins read
Share on FacebookShare on Twitter

Life insurance commissions settings, while a hot topic since the Life Insurance Framework (LIF) mandated a reduction down to 60 per cent upfront, have received renewed attention in the lead-up to the federal election this weekend.

The absolute minimum to get things back on track, according to Association of Independently Owned Financial Professionals (AIOFP) executive director Peter Johnston, is moving to at least an 80 per cent upfront commission.

X

Combined with an increase in the amount of professional judgment that advisers can utilise under expected statement of advice changes, Johnston said it would “immediately transform the market for all stakeholders”.

“The advice profession has endured a ponderous 18-year political and bureaucratic overreach by all sides of politics that badly needs to be resolved in the near future for the benefit of consumers, the sustainability of the profession and the nation’s parlous underinsurance position,” he said in a paper distributed to politicians and industry stakeholders.

“This 18-year saga commenced in 2007 when the Ripoll inquiry later evolved into the 2013 FOFA reforms, which was then perpetuated by the 10-year Frydenberg/O’Dwyer influenced Coalition government reign. Unfortunately for the future financial health of the nation and consumers, the outgoing minister failed to address the ramifications over the past three years.”

With the current Financial Services Minister retiring from politics and a new minister guaranteed, Johnston said whoever takes the reigns will be wondering if they have “been given a poisoned chalice or not”.

“LIF must be the most vicious and industry targeted destructive legislative event in living memory,” he added.

“Ironically and sadly however, it is also one of the most effective and successful pieces of legislation once its backer’s objectives are analysed and assessed. The greatest LIF losers are consumers/taxpayers, the very group all stakeholders should be protecting.

“We believe LIF was not an ill-conceived concept with unfortunate unintended consequences, it was specifically designed and engineered to decimate the financial advice profession and in particular the risk adviser fraternity.”

Without government intervention and bipartisan support, he said, the “ongoing deterioration” of Australia’s underinsurance problem will only get worse.

“The cutting of commission by 50 per cent and imposing unnecessary compliance demands on risk advisers has led to consumer premiums rising by ironically 50 per cent and the subsequent widespread cancellation of existing policies,” Johnston said.

“Consumers are the greatest losers in this unprecedented disaster, closely followed by diminished government stamp duty revenue, life office job losses and the cost of welfare payments to uninsured consumers is escalating.”

Johnston also argued that the choice for how a client pays for risk advice should be left up to them, rather than “Canberra bureaucrats”, putting the AIOFP’s support behind clients receiving a commission and a fee for service-based option proposal.

“Our final request to the new minister is please realise that financial advisers want the best outcome for their clients in all respects or they will lose them and not have a business,” he added.

“Experienced advisers from the coalface of advice need to be seriously consulted by government on what is best outcome for consumers and the profession – the old way of Canberra’s starting position of negativity towards our profession is no longer appropriate.”

The AIOFP is far from a lone voice on the topic, with Phil Anderson, Financial Advice Association Australia (FAAA) general manager, policy, advocacy and standards, last month reiterating that life insurance commission settings form a “key part” of the association’s policy platform.

Covered under objective 1.5 in the platform, the FAAA has marked taking action to “better enable the delivery of life insurance advice to facilitate more Australians being adequately covered” as an ongoing long-term goal.

Anderson explained that “making sure that the LIF caps enable the provision of life insurance advice in an economically viable manner” is core to this objective.

“We need to make sure that it remains feasible to provide advice to younger Australians about their life insurance needs,” he said.

“We’ve also expressed very strong views against what we’ve seen in the in the life insurance market in recent years and upfront premium discount, which we don’t think is in the best interest of clients. We don’t think it’s in the best interest of advisers either.”

Anderson added that the overall survival of the life insurance industry is at stake, with these being among the long list of issues emerging in the space.

“We think that there’s been substantial decline in the number of advisers providing life insurance advice, significant decline in new business,” he said.

“So, we’re not getting the number of new clients into the insurance pools to make it sustainable long term. We’ve had too many years of substantial premium increases, which mean that advisers are spending their time trying to retain clients, rather than focus on new clients.”

Related Posts

Image/Commonwealth Government

Mulino remains committed to ‘complicated’ DBFO reforms

by Keith Ford
November 13, 2025
4

Speaking at the Association of Superannuation Funds of Australia (ASFA) Conference on the Gold Coast, Financial Services Minister Daniel Mulino...

Advice reform legislation essential for positive results: HGA

by Alex Driscoll
November 13, 2025
0

Speaking on the ifa Show podcast Andrew Gale and Stephen Huppert from the Actuaries Institute’s Help, Guidance and Advice Working...

InterPrac, SQM Research hit with lawsuits over alleged Shield, First Guardian failures

by Keith Ford
November 13, 2025
8

On Thursday morning, the Australian Securities and Investments Commission (ASIC) announced it has commenced civil penalty proceedings against InterPrac and...

Comments 4

  1. We're finished here says:
    7 months ago

    Apparently, “life insurance” did not need to be sold and a client could pay a fee for insurance advice, if they sought advice.

    Now, who’s going to fix this mess comprising high premiums + high responsibility + high compliance and lower commissions.

    Reply
  2. Anonymous says:
    7 months ago

    Last week the bookies were offering $4.50 on a Dutton Victory

    I reckon you could name your odds on LIF being repealed under Labor

    Gamble Responsibly!

    Reply
  3. Anonymous says:
    7 months ago

    The nail on the head 

    “The cutting of commission by 50 per cent and imposing unnecessary compliance demands on risk advisers has led to consumer premiums rising by ironically 50 per cent and the subsequent widespread cancellation of existing policies,” Johnston said.

    Also, no one is left to write about what business there is.  No one will be held accountable…. 

    Reply
    • Anonymous says:
      7 months ago

      exactly what happened in nz and netherlands and they were told what would happen but they had already decided that churning was a big issue and needed to be fixed. Well they fixed it so no one does new business so there is nothing to churn.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited