X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home Opinion

Level pricing in an uneven landscape

Here is a slightly vexed but worthy question for financial advisers: is there still a place for level premiums in a client’s insurance portfolio given recent (and not so recent) premium increases in that market?

by Richard Hopwood
February 20, 2023
in Opinion
Reading Time: 4 mins read
Share on FacebookShare on Twitter

As a brief recap, level premiums were designed to take the large “steps” out of stepped premium policies as the risk of claim increased due to the age of the client. Level premiums promised to provide lock in for the insurer (because once a client has held level premiums for a number of years, the client can’t find equivalent cover for the same price) and certainty for clients, that policy premiums were not going to suddenly become unaffordable when they needed the cover the most.

The premise behind level premiums is that the total cost of cover to age 65 or 70 is divided by the term of the policy — thus flattening the premium shape for the policy holder. In addition, on the assumption that the cost of cover to the insurer in the early years of a policy is lower than the premium they receive, and the insurer gets to invest the “prepaid” premiums, this helps to lower the total cost of cover in comparison with a stepped premium shape where there is no pre-payment.

X

The traditional cumulative premium crossover period for level premiums was 10–14 years. This made them attractive to cover long-term risks.

The assumptions of the rate of return the insurer can gain on the premiums invested (in mandated low risk — think lower return — assets) and the cost of claims determine how stable the premiums are. If one or the other, or both assumptions prove to be incorrect, then premiums need to be adjusted.

From 2014 to just nine months ago, interest rates, and thus the return on cash and fixed interest investments, have been very low. Coupled with higher claims rates and not so sustainable product design, this meant that insurers faced heavy losses unless premiums increased. This has led to major increases in the cost of level (and stepped) premiums for new and existing policyholders. Such increases have extended the cumulative break-even point for level premiums with their stepped counterparts to between 18 and 24 years in some instances. This, along with a loss of faith in insurers to accurately price, has led to a huge reduction in the amount of level premiums being recommended by advisers to their clients.

By now, I trust you can see why I used the word “vexed” to describe this complexity of pricing and interrelated inputs like cash rates, claims experience, and product design. However, despite the challenges of level premium products, such products still have their place. Sometimes.

Yes, 20-plus years is a long time to be paying premiums at a higher (cumulative) rate before the client sees a financial advantage. Many aspects of their lives could have changed during this time, meaning that the cover originally recommended is no longer wholly appropriate. However, one of the main advantages of level premiums is that if they are affordable at the outset, they will tend to remain reasonably affordable when the client hits their late 40s and early 50s. When you consider that the average age of PPS Mutual’s trauma claimants is 45, this seems like a good time to be able to keep cover in force!

I hold insurance with one of the largest insurers in the market (unfortunately I’m ineligible for PPS Mutual) and I have level premium income protection. Like many other policyholders, I have received double-digit premium increase notices for each of the last three years. However, when I price up the same levels of cover now, I still can’t beat my seven-year-old level premiums in terms of year one premium. Yes, the increases have pushed out my total break-even period beyond original projections, however, the cover is still competitively priced and above all, affordable.

In terms of keeping cover as affordable as possible at the key moments in a client’s life, level premiums still have a part to play. Many advisers are choosing to split the cover between level and stepped premium shapes. This makes cover more affordable in the first instance and means that if any reductions in premium are required later in life, they can be reduced from the stepped portion of cover.

Advisers I have spoken to find this works especially well for lump sum covers. There will usually be a “base amount” of cover that a client needs to repay a mortgage or for home upgrades in the case of severe disability. These amounts can be locked in on level premium with any top-up for income replacement or other debt reduction to be covered by stepped premiums. As clients age, kids leave home and debt is (hopefully) reduced, the stepped premium cover can be wound back providing the client with much needed premium relief.

So, my conclusion? I believe that although insurers need to be accountable in how they calculate price and promote level premium products, the premise of keeping cover more affordable through the very expensive stages of cover is still an attractive one. As always, the most certain aspect of this discussion is the need for clients to access high-quality advice to structure the best available product solutions in their very best interest.

Richard Hopwood, state manager QLD, PPS Mutual

Related Posts

Image: Bombora Advice

The age of underinsurance and the consumer gap we cannot ignore

by Niall McConville
November 17, 2025
1

From an industry perspective, it’s a consumer gap that threatens our long-term sustainability if left unchecked. Rising premiums are compounding...

Why we must be optimistic about the barriers to advice

by Neil Rogan
November 10, 2025
0

Financial advice in Australia is often perceived as something people hesitate to engage with, however there is cause for greater...

The rise of model portfolios: Global trends and developments

by Kathleen Gallagher and Sinead Schaffer
November 3, 2025
0

Model portfolios have shifted from niche to mainstream, both in the US and Australia, marking a major change in the...

Comments 7

  1. Steve the Risky says:
    3 years ago

    I will no longer be embarrassed in front of my clients by recommending level premiums again….ever. All training and education over 30 years in the life insurance industry on level premiums may as well be written in invisible ink.

    Reply
  2. Frank G says:
    3 years ago

    I have endorsed level premiums for years. But sadly, no longer will.
    The increases my clients (and myself) have been subjected to, is an embarrassment and increasingly difficult to explain when we initially made our recommendation. There is no ceiling on how much they can increase their level premiums. And I can guarantee you the crossover period will extend beyond 18-24 years !!

    Reply
  3. Anonymous says:
    3 years ago

    The term ” Level ” premium should only ever have been allowed to have been used if the premium structure was guaranteed at inception date of the policy and NEVER been allowed to increase unless the client wanted to increase the sum insured during the life of the contract.
    It is simply misleading and places an adviser in a risky position when providing advice regarding projections and comparisons between Stepped and so called ” Level ” premium options as there needs to be a massive disclaimer included in the advice document clearly stating the insurer can decide to increase rates at any time thereby negating any financial benefit associated with paying the Level premium structure at all.
    Unless insurers and their actuaries can structure Level premium contracts and guarantee them never to be increased, then the term Level should be scrapped in favour of something else that is more accurate and fair to the clients understanding.

    Reply
  4. Anonymous says:
    3 years ago

    I am glad the LIF rules worked out well. Which association thanked for their contribution and support of LIF?

    Reply
  5. anotheroldlifey says:
    3 years ago

    THis has been a vexed question over many years. Need to understand what interest rate the actuaries are applying to fund the level premium in later years. I do not think it is all that high. The argument that you need the cover continuing in later years is debatable as by then one should have accumulated assets to fund any problem. In the mean time paying smaller stepped premiums when the cover is more required. Perhaps the answer is to have a level premium contract with reducing cover in the latter years.

    Reply
  6. doger98 says:
    3 years ago

    The strategy in theory it works well, in reality it doesn’t work very well!

    Reply
    • Still Crazy After All These Ye says:
      3 years ago

      It does not work at all when CBA, as the then owner of Comminsure, instructed Comminsure to defer reviews of level premium rates for 3 years at least. Seems the bankies sold more policies on level than stepped and sudden premium increases might have caused a lapse problem, as it appears level premium policies were sold on a promise that “level premiums would never INCREASE”

      Either that ,or as CBA had already decided to sell Comminsure, kick the problem down the road for the next owner

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited