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Home News

‘Lack of understanding and poor decision making’: FAAA blasts ASIC’s Dixon investigation

The FAAA has taken aim at the corporate regulator in its submission to the Dixon inquiry, calling its investigation decisions “very difficult for us to comprehend”.

by Keith Ford
December 12, 2024
in News
Reading Time: 7 mins read
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Weeks after the submissions to the Senate economics references committee’s inquiry into wealth management companies first began to trickle out, the committee has finally released the Financial Advice Association Australia’s (FAAA) contribution.

Among the FAAA’s extensive submission to the inquiry is a range of criticisms related to the Australian Securities and Investments Commission’s (ASIC) investigation into Dixon Advisory, particularly that it was “slow to investigate” the reports made all the way back to 2005.

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Responding to questions on notice from Liberal senator Andrew Bragg, in which he relayed that the sentiment among financial advisers was that the problems with Dixon Advisory “have been known for many years and had been reported to ASIC”, the regulator said in July that the majority of the misconduct reports it received came after it had commenced its “first investigation”.

“Between October 2008 and September 2022, ASIC received 60 reports of misconduct in relation to DASS,” it said.

“As set out in ASIC’s prior response in Set 73, most reports were received 2019 or later, being after ASIC had commenced its first investigation.

“The earlier reports resulted in ASIC conducting surveillances or were subject to no further action. One such surveillance subsequently led to the commencement of an investigation in July 2019 relating to suspected breaches of best interest duties and conflict of interest.”

In ASIC’s submission to the inquiry, the regulator further detailed that it received 28 reports of misconduct in relation to Dixon between May 2005 and its commencement of an investigation in July 2019.

Providing context to the numbers, ASIC said: “At that time, we received an average of over 11,500 reports of misconduct each financial year.”

However, the FAAA said ASIC “did not do enough to investigate the actions of Dixon Advisory and related entities or respond quickly enough; and when they did take action, it was flawed and inadequate”.

“There has been a long history of complaints about Dixon Advisory. We have been advised that ASIC undertook a significant surveillance review of Dixon Advisory in 2015,” the submission said.

“As part of that exercise, Dixon Advisory appointed a major consulting firm to review client files and to provide advice to ASIC on its findings. They also appointed a legal firm to engage with ASIC. We understand that ASIC obtained copies of many client files at that time.

“What we don’t understand is why the extent of the problems were not obvious to ASIC at that time, and why they did not take enforcement action to correct the poor practices that were seemingly present. It seems that things only got worse from that point. What we did see in 2015, is a change of responsible entity for the URF, and some changes in directorships.”

For its part, the corporate regulator noted that it commenced a surveillance of Dixon on 27 January 2015.

“Using our compulsory information gathering powers, we obtained information from Dixon, including a sample of client files, and we engaged with Dixon in response to some of the concerns raised with us,” ASIC said in its submission.

“For example, in response to concerns that Dixon’s website included potentially misleading statements about the costs and performance of SMSFs, we issued two infringement notices on Dixon in 2015.”

However, there is little in the way of detail on exactly why this was the extent of ASIC’s action at the time.

FAAA general manager Phil Anderson raised this topic at the association’s congress in Brisbane late last month, noting that it needs to be explored when the committee undertakes hearings.

“It will be interesting to get to the bottom of why ASIC didn’t take action in 2015,” Anderson said.

Additionally, the FAAA said that while ASIC eventually investigated further in 2019, leading to the action it took in 2020, “unfortunately, by then it was far too late and the losses within the URF had been crystalised”.

Looking directly at ASIC’s investigation decisions, the FAAA submission included a list of questions it wants answered during the hearing:

• What were the findings of ASIC’s 2015 surveillance review of Dixon Advisory?

• Did ASIC request Dixon Advisory make changes to its practices in relation to the US Masters Residential Property Fund (URF), its investment committee governance, or to address any conflicts of interest within the business, as a result of its 2015 review of the business?

• Were the change of the URF responsible entity in 2015, and changes in Dixon Advisory directors, a result of actions related to the 2015 surveillance undertaken by ASIC?

• Did ASIC continue to monitor the operations at Dixon Advisory as a result of the findings of its 2015 review of the business?

Based on its analysis of ASIC’s investigation with the information available, the FAAA said the problem ultimately comes down to the regulator’s decision making, not a lack of powers or funding.

“We do not believe that ASIC lacks the powers to deal with financial advice matters like those related to the Dixon Advisory matter. We do not believe that the solution here is more powers. We do not believe that the issue is more funding – as it is the financial advice profession who paid for ASIC’s action against Dixon Advisory,” the FAAA said.

“It would have been the MIS sector that would have paid for their investigation of the URF, if they had done this properly. We can only conclude that where this went wrong was a lack of understanding and poor decision making.

“Given that it has evidently not been tested, we are uncertain as to whether the law is clear enough and ASIC has the power to pursue matters involving misconduct on the part of a funds management business such as the URF, or where there are systemic conduct issues that are encouraged and condoned by directors and senior management.”

Recommendations related to ASIC

Among the FAAA’s 20 recommendations to the committee, it delivered four that concerned the corporate regulator.

Top of the list was that any fines and penalties resulting from ASIC action taken against financial firms for wrongdoing causing consumer detriment, should be allocated to cover the cost of the ASIC regulatory action, rather than the current situation in which the funds are allocated to the government’s consolidated revenue.

It has also sought greater “visibility and accountability” around how ASIC responds to reports of misconduct, recommending that it be required to report annually on its investigations, findings and regulatory action taken in relation to reports of misconduct that ultimately ends up with insolvent businesses, where clients are being compensated by the Compensation Scheme of Last Resort (CSLR).

“ASIC reporting is more than likely to be after the investigation is complete or at least public. Such reporting should focus on what ASIC have done with respect to firms that are the subject of a CSLR payment,” the submission said.

“Such firms would most likely already be in administration or liquidation. Some reasonable exemptions from the reporting would be required for matters that are still subject to investigation, however only for a limited period.”

Additionally, the FAAA wants ASIC to be required to “look beyond the financial advice client files” and investigate the full financial advice value chain.

“There were significant and systematic conflicts of interest evident within the management of Dixon Advisory and related entities, particularly between the advice entity and its related in-house products. Based on publicly available information, these matters were seemingly not investigated by the regulator,” it said.

“The apparent focus of the ASIC investigation was on the output of the advice – via the client advice files – rather than the business model. This allowed these practices to continue despite ASIC’s 2015 surveillance of Dixon Advisory, to the detriment of consumers.”

It has also called for a dedicated reporting mechanism for financial advisers to report matters of concern, including about their own or another licensee, adding that there is a need for an ethical support line.

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Comments 19

  1. Keystone Cops says:
    11 months ago

    “It will be interesting to get to the bottom of why ASIC didn’t take action in 2015,” Anderson said

    The keystone cops had Dixon on toast in 2015 but failed to pull the trigger…

    Why is the question?

    Reply
  2. Anonymous says:
    1 year ago

    The above article mentions 2015, this is the same year ASIC crucified a financial planner for alleged insurance churning based on manipulated & incomplete evidence provided to them. How do we know? Coz this financial planner represented himself for 2days against ASIC, this financial planner investigated all the paperwork provided to him (it was incomplete, but he run with it and it was manipulated). 3 Independant experts was hired to investigate the matter, which revealed the truth.

    Was this a diversion from Dixon Advisory? “There has been a long history of complaints about Dixon Advisory. We have been advised that ASIC undertook a significant surveillance review of Dixon Advisory in 2015,”

    Same scenario, Lack of understanding and poor decision making. ASIC Report 2024 regarding ASIC failures in in investigation should be taken further. Australia’s economy has gone to the toilet because of focusing on wrong and small targets.

    Reply
  3. Anonymous says:
    1 year ago

    The below started in 2015, could it be linked to the above article to divert attention???

    ASIC should review the case and properly investigate the financial planner they crucified (lost their houses, savings and nearly lost his family and suffered significant distress through this experience until now) for alleged churning of insurance products. Through some bogus complaint (severely manipulated & incomplete information) regarding this financial planner, they alleged the financial planner churned insurance products and put his clients into an inferior product and claimed commissions from it (His superiors received the commissions as per evidence, not him, he was an employee). Turns out, this financial planner had no choice to represent himself at the AAT (no funds to hire a lawyer or barrister, spent $400k), Evidence shows new life insurance products clearly had more features and benefits and monthly premiums was significantly lower and had a reference number before assessment for every single file. Materials was severely manipulated to make it look like this financial planner was a crook. This financial planner had no compliance breaches, 100 plus good character references from the community and industry & had all the awards, 3 independent experts was hired to investigate the matter and turns out there was no formal / verbal warning of any breaches and other financial planners were doing it and still practising. The transfer form provided was the incorrect form. The correct transfer form was generated after this financial planner left.
    When the truth started to surface, executives and including ASIC delegate who ruined this financial planner’s life, retired/resigned and employed somewhere else. ASIC has ruined this person’s life including his family (I am sure ASIC staff have families themselves) by not investigating this matter thoroughly & properly, they simply relied on materials provided to them. Lastly, they alleged 49 client files was churned, however, when this financial planner, decided to represent himself and directly asked for the 49 client files so he can thoroughly investigate his matter, he has only received 20 client files, until now remaining 29 files have not been presented. Information on the judgement states, “retraining & monitoring this financial planner was a better option considering the truth was revealed”. ASIC need to take accountability for their significant errors and correct this.
    With no legal background, this planner represented himself against ASIC for 2days to show them the truth, he was by himself and had the courage to do it.

    Reply
  4. Anonymous says:
    1 year ago

    There are 2 guilty parties here.
    Dixon’s and ASIC.

    Reply
  5. Peter Swan says:
    1 year ago

    The story is, frankly, a textbook case of regulatory failure. The best interests duty (BID), along with the conflicts priority rule (CPR), became law in July 2013. From that point on, any financial model prioritizing in-house products to the degree that Dixon Advisory and Superannuation Services (DASS) did—reportedly allocating up to 75% of client portfolios to its own products—was a glaring breach of these laws. On any reasonable interpretation, this setup was not compliant with the CPR.

    Yet the systemic failure doesn’t stop there. Internal compliance heads at DASS either didn’t grasp the implications of their actions under BID and CPR or willfully ignored them. Even more damning, ASIC—tasked as the financial services watchdog—also appears to have either failed to understand the illegality of DASS’s model or consciously neglected its duty to enforce the law.

    The result? A blatantly illegal model was allowed to operate from July 2013 onward, unchecked by either internal governance or regulatory oversight. The consequences of this neglect ripple into the present day, with financial advisers now burdened by levies to compensate for losses—most of which are not even direct capital losses but “opportunity costs” that could have been avoided entirely had ASIC fulfilled its responsibilities as the industry’s enforcer.

    This isn’t about funding, powers, or even complex legal ambiguities. It’s about a regulator that failed to act on clear, straightforward breaches of law, leaving consumers exposed and the broader profession to foot the bill for its incompetence. This is a stark reminder of the consequences of regulatory inaction.

    Reply
    • Anonymous says:
      1 year ago

      Seems there is also a lack of Accountability within many Public Service Departments – so why do they get paid so well? If this situation remains, long-term, it will lead to more and more failure as there is simply no consequence to those who have failed? Seems the Public Service is failing the Public?

      Reply
  6. Useless ASIC says:
    1 year ago

    ASIC need fully table every complaint against ASIC and every action they took.
    Most Advisers knew Dixon’s were dodgy and using low ball SMSF admin fee advertising to rope clients in that ALL had to be force feed the in-house products.
    Given the whole industry could see it, how could ASIC not ?

    Reply
  7. Anonymous says:
    1 year ago

    When are they going to ask ASIC & Treasury why the Dixons fiasco was the only retrospective claim for the CSLR? Why? 

    Reply
  8. Anonymous says:
    1 year ago

    So I guess we will have a 10yr look back on ASIC’s conduct into Dixons and then have them remediate Dixons clients (or the CSLR) for their failure to regulate. Is that how it works? 

    Reply
  9. Anonymous says:
    1 year ago

    Don’t forget ASIC was inside of storm financial giving the the big green thumbs up and even said they wished more financial advisers were like storm.

    Reply
    • Anonymous says:
      1 year ago

      Do you have evidence of that? Please share.

      Reply
  10. Anonymous says:
    1 year ago

    Well done FAAA!

    Reply
  11. Ropeable says:
    1 year ago

    Would Nerida Cole like to make an informed comment on this matter from inside the protected cone of silence that is Treasury.?
    Promoted, endorsed and supported in full Dixon’s strategy for years and now Director of the Financial Adviser Regulation Unit-Advice and Investments Division !!!
    Someone knows someone and someone knows something.
    This is entirely unacceptable of every single level.

    Reply
    • Anonymous says:
      1 year ago

      Wow! Just wow!!

      Reply
    • Anonymous says:
      1 year ago

      That is shocking!

      Reply
  12. Anonymous says:
    1 year ago

    And then when a licensed adviser does tell ASIC (repeatedly) of an unlicensed firm (and individuals) they ignore that report. Even after the whole ‘dob-in-an-licensed-adviser’ scheme where they ASKED us to report such activity they refuse to act on it.
    Even today, nearly 4 years later, the firm still has a web site up and running in which they CLEARLY promote themselves as financial advisers, SMSF specialists, tax specialists etc. Yet despite multiple complaints to ASIC they have done literally NOTHING.
    The ‘managing director’ of the firm advertises that he has done the Diploma of Financial Planning and variants 5 times.
    A check of the FAR shows NONE of their staff on the Register.
    Where is ASIC???????

    Reply
    • Anonymous says:
      1 year ago

      I reported Dixon Advisory to ASIC in 2008. As a former employee of DASS, I provided ASIC with substantial information relating to insider trading as well as other disgraceful behaviour in how DASS was treating clients. ASIC claimed there was no case to answer. So much of the destruction DASS caused their clients could have been avoided had ASIC done their job years ago.

      Reply
      • Useless ASIC says:
        1 year ago

        Thanks ex DASS Adviser.
        Your 2008 reports to ASIC should be made public and highlight how useless ASIC were and continue to be.

        Reply
    • Anonymous says:
      1 year ago

      An adviser who recommended a SMSF to put the clients own Hobby Farm (and residence) inside a SMSF was reported to ASIC back in 2017.
      It took ASIC 5 years to respond.
      In the meantime, the whole thing went pearshape, and they lost the best part of a $1m.
      It went to the Federal court, and eventually was settled out of court.
      They started with a marriage, nearly $400k in super and a hobby farm.
      They finished with $400 k in super, no hobby farm and no marriage.
      When ASIC eventually responded and looked at it, they said nothing to see.
      The adviser was also banned for other issues for 5 years previously and is now back as an adviser.

      Reply

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