Following their meeting with a Treasury department tasked with overseeing the government’s response to the Quality of Advice Review, the Association of Independently Owned Financial Professionals (AIOFP) has revealed that politicians and bureaucrats are “dubious” about the multitude of associations representing the advice community.
The AIOFP has urged the government to take corrective action by initiating a “due diligence” process to address the perceived issue.
“A critical issue that needs addressing is the confusion and bewilderment in Canberra with the number of different associations supposedly representing the advice community,” the AIOFP said in a document emailed to ifa.
“Politicians and bureaucrats are justifiably dubious of this malaise, but we argue that Canberra must initiate some due diligence and take responsibility for who they are actually dealing with.”
The group further explained that the financial services industry can be broadly categorised into two opposing functions, namely product manufacturing, and advice, which inevitably leads to conflicts of interest, making it impossible for an association to represent both advisers and institutions simultaneously.
“Over the years, too many associations have entered the advice space masquerading as representatives of adviser interests whilst being subservient to the banks and pushing the banking agenda. Other associations who are not involved in either advice or manufacturing products are trying to have a say. We respectfully suggest these associations should stay with their core activities in their own industry,” the AIOFP said.
Peter Johnston, the executive director of AIOFP, provided additional context in a recent conversation with ifa. “What people don’t realise is that our industry is divided in half, with product manufacturing and advice,” Mr Johnston said.
“We think it should be three associations maximum because all it does is muddy the waters.”
Haydn van Nek, operations manager at Kelly Wealth, recently shared a similar sentiment with ifa, explaining on a podcast that the advice industry is in dire need of a prominent industry voice that doesn’t act only as a mouthpiece for the regulators.
This voice, Mr van Nek said, needs to be on the ground in the communities promoting the value of advice in the Australian financial system.
“You know, like the Pharmacy Guild. You don’t have to be a pharmacist to know about the Pharmacy Guild, but that doesn’t feel like it’s the same in our industry,” he explained.
While Mr van Nek believes the proposed merger between the Association of Financial Advisers (AFA) and the Financial Planning Association (FPA) could be positive.
“I think that the AFA and the FPA merger might assist with that rather than having multiple groups.”
Earlier this month, the FPA and AFA announced they had legally completed their merger to form the Financial Advice Association Australia (FAAA).
Just prior to the official merger, the FAAA’s chief executive officer, Sarah Abood, said the merger had been warmly received by senior members of the government and opposition, particularly Minister for Financial Services Stephen Jones, and the shadow minister for financial services, Stuart Robert.
“Both of them were very, very pleased about the merger. They offered very sincere congratulations, they had big grins on their faces, and they both made the point that, for them, this made a huge difference to their ability to engage with the profession,” she said.
“They felt that they could come to us and get an answer as to what the profession thinks and what the profession needs, so I can’t state strongly enough how very important that is.”
ifa earlier questioned Ms Abood about possible further mergers in the industry, to which she replied: “We need to get this one done. We need to make sure it’s right and it’s delivering for members before we start to think about what might be next.”




We should be separated into 2 camps, those who subsidise advice with product income and those who don’t. The larger product owned or funded groups are looking for a vastly different outcome, fortunately we will never align, but that makes it hard for the legislators.
Neither side of politics listen to anything they are told so it doesn’t matter how many organisations exist, they are all ignored
The bizarre situation with advice associations is that FAAA is run by people who are mostly competent, well meaning and forward thinking. However FAAA’s credibility is hamstrung by its connections to product providers, and its ongoing defence of its shameful grandfathered CFP history.
On the other hand AIOFP doesn’t seem to have any of those unfortunate ties or baggage, but is run by some dubious types. What a choice.
Peter Johnston said in an email today in regards to Advisers with Graduate qualifications; “these Elitist types were first to register, obviously eager to get in first to vent their spleen…..let’s hope none of them want to join the AIOFP, they are far from welcome. ” Sorry Peter, seems like anyone with a Degree is not welcome at the AIOFP.
I can assure you, the AIOFP welcomes degree qualified advisers. I have two degrees and hold membership of the AIOFP. I was welcomed with open arms when I applied to join a couple of years ago. Please include context when quoting somebody and stop spreading b.s.
I would agree with the sentiment that there should be a 1) legislatively recognised professional association for qualified registered financial adviser members unencumbered by any connection or alignment to any product providers/dealer groups and who should take over some of the licensing/educational and professional standards responsibilities from Treasury and ASIC, and 2) an association for the product providers members who sell/distribute product.
Typically, the Government is looking the wrong way around.
They should be far more concerned that Advisers have to deal with the Corporations Act, the Tax Act, the Invalid and Old Age Pensions Act, the Telecommunications Act, the SIS Act, the Superannuation Guarantee (Administration Act, the…
Hardly a priority or interested party from the Govt. Since when has Treasury, Govt. and Pollies shown any interest in Adviser Representation???
Australians are also “dubious” about the multitude of politicians and bureaucrats in Canberra supposedly representing the community.
Well, Financial Advisers are sick & tired of dealing with a never ending list of failed Financial Services Ministers who have been utterly incompetent in rectifying the issues that have been significantly exacerbated by total mismanagement of misguided legislation based on unfounded misinformation and biased political agenda.
So, what about Govt get their act together and manage these processes like the professionals they are paid to be.
AIOFP should merge with FAAA and then there would be 1 voice instead of 1 reasonable one and the AIOFP trying to undermine the other …
There are already 3 accounting bodies so what is the issue. Perhaps too many politicians and bureaucrats who don’t understand the real world
The FAAA is still tied up with product manufacturers, at the end of the day. Who always end up shafting retail advisers. So it will never happen.