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Home News

HUB24 boosts adviser numbers, bringing super trustee in-house

The platform saw record inflows during the second quarter of the 2025-26 financial year, while the total number of advisers using HUB24 is up 8 per cent.

by Keith Ford
January 21, 2026
in News
Reading Time: 3 mins read

In an ASX announcement on Tuesday, HUB24 announced that there are now 5,277 financial advisers using the platform, up 8 per cent on the same time last year, on the back of 34 new distribution agreements signed in Q2.

Total funds under administration hit $152.3 billion as at 31 December 2025 (up 26 per cent on pcp), which included platform FUA of $127.9 billion, up 29 per cent on pcp and 5 per cent during Q2.

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HUB24 said this was driven by record net inflows of $5.6 billion, up 2 per cent on pcp, and positive market movements of $0.4 billion.

Citing Plan for Life numbers, the platform said it has increased its market share to 9.3% per cent as at 30 September 2025, compared with 7.9 per cent a year earlier.

According to the announcement, HUB24’s newly launched high-net-worth solution, Private Invest, has seen “strong initial uptake” among advisers, with FUA approaching $300 million.

“Record half-year net inflows of $10.7 billion in 1HFY26 reflects HUB24’s continued market leadership, focus on delivering customer service excellence, and the strength of our relationships,” it said.

“Demand from licensees and advisers continues to provide a solid pipeline of opportunities from both new and existing client relationships.

“Strong momentum in 1HFY26 reflects continued opportunities for growth driven by ongoing demand for professional advice in addition to industry transformation. HUB24 remains committed to investing to deliver our strategy to capitalise on these opportunities and further enhance our market leading proposition.”

A lifetime retirement income solution being developed with TAL, as announced last November, is scheduled for launch in the next six months.

HUB24’ data suggests that 52 per cent of pension members are only withdrawing the legislated minimum pension amount to manage their longevity risk and this product is intended to help provide greater financial confidence and retirement security.

Secondly, an adviser productivity solution known as ‘myhub’, flagged at the FAAA Congress last November, was showcased to provide access to advice technology solutions and use AI to address productivity challenges.

Providing further details in the quarterly update, HUB24 said it will be launching in the next 2026-27 financial year.

“myhub will provide the flexibility to integrate with applications developed or preferred by licensees and advice practices. The ecosystem will incorporate HUB24 group capabilities – including the HUB24 platform, Class, and myprosperity – alongside services and solutions from third-party providers such as Finura’s Advice Designer, in which HUB24 has announced a minority investment. A pilot will be launched for myhub in 1HFY27.”

Alongside the positive results, HUB24 announced that it intends to bring the trustee for the HUB24 Super Fund in-house, subject to APRA and other regulatory approvals).

“When HTFS Nominees Pty Limited, the current trustee and a subsidiary of EQT Holdings Limited (EQT) was appointed, an agreement between the EQT and HUB24 groups was entered into providing a strategic option to enable the HUB24 Group to acquire the trustee entity, with due diligence underway,” it said.

“HUB24 will provide further updates as this progresses.”

Equity Trustees is currently facing court action over its due diligence related to allowing the Shield Master Fund on some of its super fund platforms, with the Australian Securities and Investments Commission (ASIC) launching a civil suit in August last year.

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