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Home News

‘Guardrails’ needed to avoid return to vertical integration

The Advisers Association (TAA) has warned that without guardrails in place, the Quality of Advice Review (QAR) recommendations could see a return to vertical integration.

by Keith Ford
April 20, 2023
in News
Reading Time: 3 mins read
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TAA chief executive officer Neil Macdonald said “great care” is needed before implementing the QAR recommendations related to non-relevant providers giving “good advice”.

“While we broadly support the Quality of Advice Review recommendations, we believe great care must be taken before implementing some of them, or we may face a back-to-the-future scenario that did not serve Australians well,” Mr Macdonald said.

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He said that the guardrails should be around who should be permitted to deliver personal financial advice, the extent of the advice they give, the minimum education and qualifications they hold, and the obligation to provide “good advice”.

“It is very clear, particularly as a large percentage of the population nears retirement, that we need to enable more people to give personal financial advice,” Mr Macdonald said.

“But while the advice profession continues to debate what the future should look like, industry funds have continued giving advice and are taking over the role previously played by the banks.”

He added that the relatively low statement of advice (SOA) production from the industry funds sector would appear to indicate that the advice being provided is general in nature, but personal advice is likely required, especially in preparation for retirement.

“There is a world of difference between giving people general information and giving them personal financial advice that meets their needs,” Mr Macdonald said.

“There is also a risk that general advice will continue to be provided instead of ‘good’ personal advice, and that doesn’t address the issues of the past.”

The QAR recommendation to expand the definition of personal advice to require non-relevant providers to provide “good advice”, Mr Macdonald said, is an important consumer protection and must be enforced if there is no best interests duty.

“If it is not, then complex retirement advice could easily be provided to members of a super fund, without any consideration of issues that profoundly impact consumers in retirement — for example, Centrelink benefits, who and when to move to pension phase, etc,” he said.

A number of super funds have already begun increasing their output of personal advice, for example, REST issued more than 19,000 statements of advice in FY22, up 77 per cent on the previous year. Similarly, UniSuper had its best ever year in financial advice in FY22, with a 43 per cent increase in the volume of intra-advice provided compared with the previous financial year.

IFS Group, which is owned by 19 industry funds, licenses 120 advisers across 16 industry super funds and generates 7,500 SOAs per year.

“We are seeing strong growth both in the number of advisers and the volume of advice given,” IFS Group chief executive Csaba Baranyai told ifa earlier.

“We were the fastest growing advice licensee in 2022, which is very exciting. We are seeing new advisers joining us from both the IFA and retail space.”

Last month, the Australian Retirement Trust (ART) announced an end-to-end digital advice platform, but said it would not provide comprehensive advice. 

“We believe in open architecture advice. We believe advice is a very individual experience,” ART head of advice, Anne Fuchs, told ifa. 

“Superannuation has had traditionally a very paternalistic approach to advice. You can only come to us and it’s comprehensive advice and we think actually, the way of the future, with that spirit of democratisation is we just give them [consumers] options, so they can consume it how they want to consume it.”

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Comments 4

  1. country adviser says:
    3 years ago

    Firstly, can anyone else the the hypocrisy of this article from the head of the AMP adviser Association?

    If vertical integration is to exist which is where “manufacturers” own product and also “distribution” then they cannot be called financial planners.
    They should be called for what that are, Sales Agents.
    Otherwise how can the consumer see the difference between advice and truly conflicted sales.

    Reply
  2. Dave says:
    3 years ago

    I worked in an industry fund call centre after I was made redundant from my adviser job in the GFC. I quite after 2 days. Despite being a call centre, the amount of personal advice being given by unqualified staff was just disgusting. Sharing their ill-informed opinions as fact with unsuspecting members. The overwhelming objective I picked up from management in just those few days was to spruik how well MTAA was doing and encourage members to rollin their other funds. We all know how that ended… MTAA was full of assets that hadnt been revalued and subsequently was the worst performing fund for years after after everyone rolled out of the old funds at the bottom and bought into MTAA at the top, so they copped the GFC drop twice! NO WAY this wont happen again, because any adviser worth a quid wouldnt work form them, so you’ll get bottom quartile advisers giving poor advice they have no genuine responsibility for.

    Reply
    • ALB says:
      3 years ago

      Perhaps the best way to get quality advisors into industry funds is to offer very flexible, part-time hours. (I believe some are starting to do so). There are quite a few advisors who for various reasons don’t want to work full time. But by the time one pays licencee fees, ASIC fees, PI etc it’s not viable for part-timers.

      However with the industry funds covering these costs it becomes viable.

      Those people with family commitments or in semi-retirement would no doubt find this an attractive avenue.

      Reply
      • Recruiting Pool says:
        3 years ago

        With so many unadvised members if I was running a big super fund I would look at recruiting from the large amount of recently departed talented advisers with many being ready, willing and able to provide information to members under the Michelle Levy proposed “good advice” given the imminent release of “relaxed rules” that Minister Jones recently spoke about…

        Reply

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