X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Growing demand for alternative asset making advisers invaluable

Praemium has deemed financial advisers “critical” as high-net-worth investors’ hunger for alternative assets continues to grow.

by Shy-ann Arkinstall
May 21, 2025
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

As economic turmoil and high inflation continue to pose challenges, the latest research by platform provider Praemium, in conjunction with CoreData, found that investors are utilising alternatives to diversify their portfolios as a form of protection against shifting public markets.

Of the 181 high-net-worth (HNW) investors surveyed, 22 per cent have already incorporated alternative assets into their portfolios, while a further 46 per cent are considering jumping on the bandwagon in the next 12 months.

X

Among those already invested in the asset class, 85 per cent said they intend to increase their allocation further.

With the appetite for alternatives quickly growing, professional financial advisers are becoming increasingly valuable as clients navigate the complexities that come with the asset class.

Highlighting this, the report found that nearly half of investors lacked familiarity with the range of alternative investments available, providing an opportunity for advisers to help them bridge the education gap.

As such, more than two-thirds (70 per cent) of respondents said they had engaged with financial professionals in the last year, with 84 per cent of the cohort opting to work with a financial adviser.

Praemium chief strategy officer Denis Orrock said the current environment has created a real opportunity for advisers to lead and support their clients as they navigate shifting markets.

“Clients want to understand how these assets perform in different market cycles, and they’re looking to their advisers to filter opportunities and provide clarity. Advisers who can bridge the access and education gap on alternatives will be well positioned to add value and differentiate their offer,” Orrock said.

He explained that platforms also have a key role to play in this by providing advisers with the necessary tools to support client demands effectively and streamline the administration and reporting process.

“While private markets have faced renewed scrutiny and valuation resets in recent months, wealthy investors continue to see alternatives as a strategic component of their portfolios,” Orrock said.

“The significant growth in funds allocated to alternatives on the Praemium platform, coupled with growing interest in our Spectrum solution, clearly signals that advisers are actively seeking platform partners with specialised expertise to support this dynamic asset class.”

Tags: Advisers

Related Posts

Image: Wisut/stock.adobe.com

Shield liquidators set to deliver distribution to investors

by Keith Ford
December 3, 2025
0

In a letter to unitholders of the Shield Master Fund, Jason Tracy of Alvarez & Marsal said that he and...

Cyber security concerns biggest obstacle to AI integration

by Alex Driscoll
December 3, 2025
0

Conversations in the advice landscape are dominated by the impact AI. Inescapable at this point, part of this conversation is,...

Intelliflo unveils AI integration partnership

by Shy Ann Arkinstall
December 3, 2025
0

Faybl is an end-to-end digital tool specifically designed for financial advisers and wealth managers, utilising AI to assist wealth professionals...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited