X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Fresh losses wipe out wins as adviser numbers dip again

Losses at Count and Diverger, which are set to merge in March, have wiped out the double-digit adviser gains seen last week.

by Laura Dew
February 2, 2024
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

Following a net gain of 18 advisers last week, the profession has lost 18 advisers in the week to 1 February, with 33 licensee owners experiencing net losses, Wealth Data figures have shown.

In total, 27 licensee owners had total gains of 43 advisers, while 33 licensee owners lost a total of 50 advisers.

X

The largest losses were experienced by Count and Diverger, with a shared loss of 11, following Diverger’s announcement last week that its shareholders had approved the merger of the two licensees.

First announced in September, the merger will create the third-largest licensee in Australia behind AMP and Insignia.

Speaking at the time, Count said: “The combination of these highly complementary businesses will create a leading financial services provider with substantial increases in scale across Count’s existing wealth, accounting and service division.

“Count has identified approximately $3 million in cost synergies and a number of new revenue growth opportunities to be delivered through a rigorous integration and benefit realisation program.”

This week, Count lost six advisers – two from Affinia and four from Count – and Diverger lost five advisers – four at GPS Wealth and one at Merit Wealth.

At the end of 2023, according to Wealth Data, Count had 367 advisers, a gain of 88 advisers during the year, and Diverger had 379 advisers which was a drop of 22. However, it’s believed that Diverger has some 200 holistic advisers.

According to Wealth Data, six licensee owners were down by two each including Crown Wealth, Castleguard Trust, Fitzpatricks, and Fortnum and then there was a tail of 25 licensee owners down by one including Bell Financial Group and Perpetual.

Colin Williams, founder of Wealth Data, said: “The net numbers are down by (-18), wiping out the exact gains from last week. We did see more resignations backdated into the previous year (and beyond). In total 99 advisers affected this week and four new entrants commenced.”

Looking at licensees which gained advisers, Connie Walker (Focused Financial Advice) was up by 11 advisers with the majority still current at Crown Wealth. Insignia was up by three including two new entrants and Centrepoint was also up by three advisers.

KDM Financial and Connectus Wealth were both up by two and a tail of 22 licensee owners were up by net one each, including Spark Partnership and Findex.

There were four new entrants this week compared to 16 in the previous week.

Related Posts

How mapping client emotions can transform apprehension into trust

by Keith Ford
November 11, 2025
0

Clients undergo a range of emotional responses throughout the advice process and, according to new financial adviser-led research, advisers’ ability...

Iress launches business efficiency program for FY26

by Olivia Grace-Curran
November 11, 2025
0

The financial services software firm said its renewed focus on core platforms, technology investment and client engagement reflects a leaner,...

Regulator updates guidance for exchange-traded products

by Shy-ann Arkinstall
November 11, 2025
0

ASIC has released a new regulatory guide for exchange-traded products that consolidates previous guidance as the ETF market undergoes significant...

Comments 2

  1. Anonymous says:
    2 years ago

    10,000 Advisers by the end of 2025.
    Watch the numbers fall dramatically as the older advisers who have stuck it out through the last marathon 5 years decide they have now had enough and will transition the sale of their businesses over the next 2 years.
    They will realise that life can be short and even shorter if you have been subject to the incredible stress & relentless attack that has been delivered to this profession throughout the last 5-10 years.

    Reply
    • Anonymous says:
      2 years ago

      Life [i]is [/i]too short I agree. Way too short to go through this for a salary of between $120-$200k. 

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited