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Home News

First State Super signals rebrand after merger

First State Super has indicated it will be changing its name in mid-September, following its recent merger with VicSuper.

by Staff Writer
July 17, 2020
in News
Reading Time: 3 mins read
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First State Super and StatePlus will be rebranded to Aware Super, saying it is signalling a commitment to action and impact. Meanwhile VicSuper will retain its brand for now, with the funds stating it will be reviewed in the future.

First State Super chief executive Deanne Stewart said the name consolidation with StatePlus will also reduce costs associated with managing multiple brands in the market.

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The recent amalgamation has seen First State Super and VicSuper become Australia’s second-largest industry fund with more than $120 billion in funds under management. 

First State has also committed to doubling its investment in affordable housing for key workers including nurses, teachers, emergency services personnel, and aged and disability support workers; from $200 million to $400 million in 2020.

The apartments available to workers in Victoria as well as selected Sydney suburbs charge rent at 80 per cent of the market rate for their areas. Further investments were said to be coming. 

Ms Stewart said the increased size and scale that came with the merger have placed the fund in a stronger position to create a positive impact.

“Australia’s superannuation industry is responsible for $3 trillion in retirement savings and the sector is already 50 per cent larger than our national GDP,” Ms Stewart said.

“We have a unique opportunity and responsibility to leverage our investments to have a significant and meaningful impact on our community.”

She added the change has “never been more critical” than in the current environment. 

“For our economy to emerge stronger from this pandemic, we know it will require a combined effort from government and the private sector,” Ms Stewart said.

“The superannuation sector has an essential role to play. As one of the nation’s leading super funds we are stepping up to be a force for good, supporting economic growth, creating employment opportunities and doing everything we can to help build a better Australia.”

First State Super also listed other commitments with the aim to support job growth in small- to medium-sized businesses. 

To date, it has contributed $200 million towards the Victorian Business Growth Fund in partnership with the Victorian government. 

It also noted investments to support a transition to a low-carbon economy, including its recently declared targets for investing in renewables and new technologies. 

The fund will be exiting thermal coal from October and has plans to reduce emissions in its listed equities portfolio by at least 30 per cent by 2023. 

It has also promised to advocate for an economy-wide 45 per cent reduction in greenhouse gas emissions by 2030.

Ms Stewart said that doing the right thing by the community and delivering good returns for members were not mutually exclusive.

“Despite the recent market volatility, we have maintained our top-10 performance position and protected our member’s savings,” she said. 

“We remain in a strong position and are actively looking to invest and support our economy to emerge stronger from the current crisis.

“We are also actively responding to the significant risks associated with climate change, through bold and ambitious targets and action.”

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Comments 5

  1. Anonymous says:
    5 years ago

    Why don’t they spend all the members money on cheap housing? I would love it if the would. Knowing the way these funds work, they could rent them out at 80% market rent, renovate them ever couple of year or so and sell them to the tenants at a reduced market value and like magic, get the best return over a 1, 3, 5, 10, 15 and 30 year periods.

    These people are so clever I stand amazed – just like Karen Chester – it’s all because they are non-profit.

    Luckily these housing assets will be unlisted and luckily the values keep increasing so the staff keep getting bonuses – and the valuers will get more work next year if they behave.

    Reply
  2. Anonymous says:
    5 years ago

    The ethics and morals of StatePlus are in the garbage bin. Hopefully they’ll be ‘aware’ of what fee for no service means. StatePlus as well as First State Super performance returns is one of the worst in the industry. They advertised they were the cheapest for years but improved disclosure means there fees are now the highest.

    Reply
  3. Anonymous says:
    5 years ago

    They clearly had to change their name but that is not a good name. ‘Aware Super’ – perhaps they went for as bland as possible. If they did, they did very well …

    Reply
  4. Anonymous says:
    5 years ago

    “Aware” Super. What a trite and shameless attempt to align with the current vogue for political correctness and corporate virtue signalling.

    As part of their commitment to “diversity” and “social justice” will Aware Super be automatically reallocating money from white members accounts to black members accounts? From male to female? Or perhaps just a generalised redistribution from large account balances to small?

    Yes, I know all these things would be against SIS rules. But union super funds have been diverting members money to union causes for years contrary to SIS rules, and the regulators do nothing about it.

    I have quite a few clients in First State Super and have been happy to leave them there based on performance and fees. But if they are now heading down the social engineering path that raises a lot of risk concerns.

    Reply
  5. Beleaguered says:
    5 years ago

    Isn’t building housing for its members a breach of the sole purpose test????

    Reply

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