According to Finura, the investment will “accelerate the development of Advice Designer, a SaaS platform that helps Australian financial advisers automate their advice production processes”.
It also highlighted that HUB24 has worked with Finura for “many years”, stating they have a “shared commitment to improving advice technology”.
Peter Worn, joint managing director of Finura Group, said: “This investment will deliver real value for our customers who want well-backed, easy-to-use technology to improve their businesses.”
As part of this investment, Finura has separated its advisory business into Finura Services Pty Ltd, which will remain 100 per cent owned by Finura Group’s directors and staff.
“HUB24 is committed to collaborating with leading advice technology providers to deliver more accessible advice,” said HUB24’s director strategic development, Jason Entwistle.
“We’re delighted to be working with the team at Advice Designer to enhance adviser productivity by streamlining advice document creation, making the process simpler, more efficient and delivering better client experiences.”
As part of the announcement, Finura stated it will release Review Designer in early 2026, following the successful launch of Advice Designer this year.
“The new product is purpose-built for client reviews, the highest-volume activity financial advisers perform,” the firm explained.
Finura added: “Since launch, advisers have produced more than 1,000 advice documents using Advice Designer, and the platform is now approved by several major AFSLs.”
“It reduces typical SOA creation time to under two hours, with 43 per cent completed in under 60 minutes.”
The company is also collaborating with HUB24’s Innovation Lab to deliver solutions that provide further efficiencies for advisers.
“We’re seeing growing interest from larger national advice firms who recognise the productivity gains Advice Designer delivers,” Worn said.
“This investment positions us well to scale as demand grows.”
The investment follows HUB24’s recent partnership with TAL, which has seen the two companies collaborate on a lifetime retirement solution.
“As a market-leader, HUB24 has an important role to play in delivering solutions that enable financial advisers to support their clients through all the stages of their life, including planning for a fulfilling and secure retirement,” said HUB24 CEO Andrew Alcock at the time.
He added: “We’re delighted to be collaborating with TAL to deliver our Innovative Retirement Income Stream solution, providing more choice for advisers and their clients.”
