Mr Rogers was most recently MLC’s acting group executive for advice, with responsibility for overseeing the strategy and transformation of the advice division. He will be based in the newly-established Sydney office and report to Johann Koch, chief sales officer for the UK and Australia.
“Geoff is an important addition to our global business and his extensive experience and expertise will further strengthen our capabilities to support Australian financial advisers with the most advanced open architecture solutions to grow their businesses,” said CEO Nick Eatock.
“Financial advice has never been more important, and all our data shows that the pandemic has dramatically accelerated the adoption of technology by both advisers and their clients. We are excited by the opportunity and responsibility we have in helping Australian financial advisers and their businesses thrive.”
Prior to his time as acting group executive for advice, Mr Rogers was general manager of wealth distribution. He has also held the role of general manager for NAB financial planning and general manager for insurance and investments at the Bank of New Zealand.
“I am truly excited to join intelliflo and build the business in Australia. Intelliflo’s growth comes at an exciting time for the industry given the level of technology adoption we have seen across the industry,” Mr Rogers said.
Intelliflo provides technology solutions to some 30,000 advisers globally and claims US$900 billion in funds under advice across its platforms.




FinTech is just a smart way of rorting the intra-fund advice racket, while hamstringing retail advisers with ridiculous Haynes 2 red tape. The playing field is as level as the Himalayas. This $100 million pa fees for no service intra-fund scam just gets bigger & bigger. Just incredible.
The MLC advice business died a horrible and slow death of a thousand cuts over the last few years, leaving hundreds of planners out of work, NAB shareholders billions out of pocket and clients poorly advised through the process. All left to deal with those issues while Geoff gets a new job…
Why do so many big corporates insist on hiring managers from other big corporates who have overseen business failures? We see this again and again, why do none of them learn and just keep recycling the same executives?
Does anyone really expect different outcomes with the same people just swapping seats at the table?