X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Female HNW clients on the rise

The head of Westpac’s wholesale private wealth business says high-net-worth women are a key new client demographic to look out for, as more established entrepreneurs sell their businesses and turn to professional investing.

by Staff Writer
March 15, 2021
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

Addressing a recent PritchittBland Communications media event, BT head of wealth services Elissa Crowther-Pal said the institution was observing a “transition to females driving capital” as established professional women looked for their next investment opportunity.

“We are seeing a lot more women business owners who have run a business for a long time and are now selling that and becoming a professional investor from the proceeds, so how they direct that capital is really exciting,” Ms Crowther-Pal said.

X

“There are a lot of women who have had a medtech type of background or a professional background, so it’s an exciting trend that I’m keen to see much more of.”

Ms Crowther-Pal said female clients of the group’s private wealth business were interested in being hands-on and getting involved in investments that had the potential to be multi-generational.

“They want to educate themselves on investing, they don’t want to just hand it over to somebody,” she said.

“It’s a big decision to be managing your own wealth and many women think about it from a full generational tilt of how can they direct capital to their children and their [children’s] subsequent children, so they are looking for direction on that.”

Looking at broader trends, Ms Crowther-Pal said more high-net-worth investors were looking to cash out of the hybrid market and delve into high-growth investments in the private equity and venture capital space.

“You’ve got this new environment of negative real yields and massive quantitative easing which is flooding money into the economy, and there’s the question of where do you actually participate,” she said.

“Looking at what our investors are doing, they are selling hybrids, which are now at premiums, they’re looking at other opportunities to consider and they’re taking more risk because obviously that’s where they need to search for return.

“They love private markets but there’s adverse selection on what they can choose from. They’re looking for great private equity and VC opportunities but it’s very crowded and very expensive – there’s a lot of people participating in the market.”

Tags: Women In Business

Related Posts

Draft legislation creates ‘winners and losers’ within super system

by Keeli Cambourne
December 22, 2025
0

Peter Burgess, CEO of the SMSF Association, said the government did not have much choice but to release the draft...

Image: lumerb/stock.adobe.com

TBC failure leads to FSCP reprimand

by Laura Dew
December 22, 2025
2

According to the FSCP's decision, the relevant provider contravened s961B(1) and s961G of the Corporations Act 2001 in October 2024...

Treasurer releases $3m super tax draft legislation for consultation

by Keeli Cambourne
December 19, 2025
1

On Friday morning, Treasurer Jim Chalmers unveiled the detail of the updated Better Targeted Superannuation Concessions legislation, which will see...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Seasonal changes seem more volatile

We move through economic cycles much like we do the seasons. Like preparing for changes in temperature by carrying an...

by VanEck
December 10, 2025
Promoted Content

Mortgage-backed securities offering the home advantage

Domestic credit spreads have tightened markedly since US Liberation Day on 2 April, buoyed by US trade deal announcements between...

by VanEck
December 3, 2025
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited